Gareth Parkin

How Big Should A Promotional Umbrella Be?

This can be a difficult question to answer, and the right size for your promotional umbrellas will depend on what kind of promotional goals they are attended to achieve for you.

Sometimes bigger is not always better, and a smaller umbrella might serve your marketing and advertising needs better.  There are a variety of different ways to use small and large umbrellas, and the situations that require different sizes are easy to spot.

For example, one of the most successful promotional umbrellas campaigns involved using massive sun umbrellas which were given out at highly prestigious sporting events.  These umbrellas were large and manufactured in a single bright color – usually navy blue or yellow as these are the some of the only colors that make text clear at a great distance.  A black logo on yellow or a white logo on navy attracted the attention of the crowds, but when television cameras panned over them the logo was clearly visible on millions of television screens, and when you put this into perspective TV advertising for $50 a piece is nothing to laugh about!

A large umbrella like this won’t always work, and might just annoy your customers or employees.  You can find very cost-effective, mass-produced promotional umbrellas that are non-telescopic and carry your logo prominently but are a lot more practical and subtle, or even classy you might say.  These are standard umbrellas that make a nice courtesy gift to your customers or employees on a rainy day.  Hand these out at the exits of subways when it is raining and wait for your phones to start ringing!  You can also buy more expensive telescopic umbrellas which are generally of higher quality.  These have the advantage of being full sized when extended, but able to fold away and fit inside a hand bag or brief case and really do get appreciated by any recipient.

In the business world, the smallest and the sleekest personal items are valued.  The more black, grey and silver your promotional umbrellas has, the better.  Tiny umbrellas that fit inside stylish stainless steel carry cases make an excellent gift to a valued or potential client.  Emboss the cover with your logo, and print it on the umbrella itself.  When these umbrellas expand they are just as large as non-telescopic umbrellas.  When it comes to smaller, personalized umbrellas as promotional gifts, the more you spend generally results in higher responses. 

Nobody is fooled by a cheap promotional gift, and handing out thousands of cheap big umbrellas might not yield a single response.  On the other hand, handing out a dozen quality umbrellas with your logo embossed on a stainless steel carry case will almost certainly yield at least one response.  You will have spent far less, and you will have made a loyal customer out of at least one person.

Article Tags: Promotional Umbrellas

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR