How Promotional Items Can Drive Your Business

Promotional items have been proven to be an effective part of the marketing mix, and as such can play a key role in driving your business.

Whether it’s a mug or a mousemat, a keyring or a pen, promotional items are generally much appreciated by the recipient. Everyone likes to receive a free gift – it reminds us of the feeling we had as a child when we found a free toy inside the cereal packet. Most promotional items are useful, which means they tend to be kept and used. This in turn means that your name, logo or message benefits from repeated exposure without any further cost.

There are many ways in which promotional items can be successfully employed to create brand awareness and drive up sales. For example, advertising campaigns and direct mail tend to see better response rates when they are supported by promotional items. Corporate gifts encourage customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals. Internal award schemes and incentive programmes improve employee performance and motivation; and the use of promotional items as giveaways increases traffic to exhibition stands.

But in order to lay the foundations of a profitable long-term relationship – whether it is with your customers, prospects or employees – it is not enough to just find any old company that simply sells promotional items. What will make the real difference is choosing a supplier that is as passionate about the service it provides as it is about the promotional items it designs and sources.