Promotional gifts and items are the perfect medium to increase the loyalty of your customers and can help to cultivate and long lasting business relationship and thus increase the turnover of your business.
In general, it's far easier to keep an existing customer than it is to attract a new one. Cultivating a long-term relationship with your customers is an important part of doing business. After all, it's your return customers who provide close to 80% of your annual sales and business. What's the best way to encourage repeat business and further orders from customers who have bought from you in the past? According to a number of studies in marketing research, customers who receive business gifts increase your customer loyalty rating, how do you go about choosing the right promotional gadgets and toys to get your message across? After all, there are thousands of imprintable items available to help build your business image and brand recognition, and nearly any of them can be used to increase customer loyalty. The answer is to keep in mind the three main keys in promotional marketing. The promotional items that you choose should be:
- useful to your customers- coordinated with your business in some way- eye-catching and memorable
When you're sending out marketing materials with incentives to increase customer return traffic, you should choose items that offer higher value than items that you send out or hand out to increase brand name recognition. A key chain or imprinted pen is a great way to publicize your business, but it won't draw the customer response that you'll get with an item like a t-shirt, a calculator or a tire pressure gauge.
The more valuable your promotional gift is perceived to be, the higher the response rate you'll get from your customer base. If you key the cost of the promotional items offered to the value of the return business, you should get an excellent return on your investment. You can even offer fairly high value items like USB flash drives in longer term incentive programs keyed to number of orders or value of merchandise ordered. Promotional items are more than just gimmicks to increase name awareness. When you use them as part of a coordinated campaign to increase customer loyalty, you'll begin to see the real value of promoting your business with customer giveaways and loyalty gifts.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
