Many conventions and fairs encourage booths to have a theme, or to stick to an overall theme, which creates an interesting atmosphere for those attending. Even if they don’t, the right theme can make your company more interesting, drawing in more people for a look at your booth. The trick is to be fun without sacrificing professionalism.
If you've choosing a theme for your company's newest campaign, you can use promotional products based on a theme you've chosen. Here, remember that function means more than the theme itself. If you have a 1960's theme, tie-dyed promotional products might be nice, but will your customers relate them to your business? Instead, look at your logo and the colors that you normally associate with your business service or product. If your current customers are used to a red and yellow color scheme, choose red and yellow tie-dyed items instead of working with a rainbow of colors.
The product's specific function is important as well. In short, no one wants promotional products that they can't use. Look for items that fit into your theme, but with also are useful. Promotional mouse mats, promotional coasters, letter openers, and printed mugs are always a good idea. If your promotional product isn't useful, it's likely to get tossed out at the end of the day!
Remember too that not every promotional item you carry to a convention or trade show has to fit into your theme 100%. You can have some generic items, like promotional pens or printed keyrings, as well. These items are great to purchase in bulk and keep for a number of years, even as your theme changes over time.
At the end of the day, never make your theme more important than you message—that you're the best company in your field. Although themed promotional products and marketing gifts can be a lot of fun, your customers want to be assured that you provide top of the line products or services, not that you know how to match items into a theme. Take the time to make sure that your message is clear, and you should be able to excel no matter what theme you choose.
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Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.Use Promotional Pens to Greet Your Business Friends
If you wish to market your brand in the business network circle, do it with promotional products. Products like pens are the best gifts that can be used for this purpose. The use of pens is universal whether it is with a student, an executive, housewife or anyone else. Pens are the most sought after products used to pitch in for new business and promote existing business.Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.