How To Get Free Publicity For Your Business
One of the best ways to do this is to attract press coverage. You don’t have to pay for advertising space to get written about in a newspaper or magazine, or on a website. All you have to do is interest the editor or webmaster in your story. Today’s media is huge – and it’s hungry for news. If you present a publication with a ready-made story that will interest their target audience they will snap it up.
The way to do this is to write a press release, sometimes called a “news release”. Release writing isn’t rocket science, but there are a few important tips and tricks to remember:
Once you’ve written your release you need to distribute it. There are plenty of free newswires that will do this for you – www.internetnewsbureau.com is a good example. Remember that to be successful a press release needs to be targeted at a precise market. If you’re releasing on the topic of your new range of motorbike helmets in Atlanta, you’d better make sure every bike magazine and local newspaper in Georgia gets a copy.
It’s quite acceptable to email press releases. Just make sure that the text is included in the body of the mail – most sensible internet users are a little suspicious of mail attachments received from strangers.
So your release is out, and it’s getting you some coverage. Why other cost-free means can you use to build your business’s profile? Well, the obvious place is the internet. Here are some suggestions:
One rule of advertising hasn’t changed since prehistoric times: nothing beats word-of-mouth. Ultimately the secret of getting free publicity is having a great product that people will talk about. If you can get folks talking about you and your business, you’ve beaten every single Fortune 1000 company – they’ve spent millions on advertising and branding campaigns. If you’re smart, and if you’re persistent, you can achieve the same results without spending a single cent!
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