How To Use Color For Advertising With Promotional Products

Color is a truly motivating factor for many people these days and since the inception of color television companies have been using colors to help convince us to buy certain products and services from them. It can be a larger influencing factor then you might think.

Color can be so influential that it is usually a factor even when a lawyer is dressing a defendant for court as wearing a color like blue makes people more likely to be compassionate toward them and makes them to be seen and identified as being more truthful. Honestly, while it may be hard to believe that color influences us this much, it truly does and can even be the difference between buying one brand versus another.

Careful color selection for all aspects of your business is essential to helping effectively get your message across. Thinking first about your target audience and assessing those colors that are most likely to attract them.

If you have a younger crowd in mind then you will want to use extremely vivid colors or mixed colors to reflect what you offer them. Additionally, older people typically have not been exposed to the same bright and vivid colors as the younger people. Mostly, the colors they choose would be plain and less vivid. So plain colors, rather than vivid ones, would be better for marketing to older generations. For those who need to target other businesses, it may be best to use colors like navy, black, white, grey or maroon because these selections are soothing and work well with professionals. These colors are also especially good for those that design promotional products for other businesses.

Ultimately no matter what your target demographic is choosing the right colors is an essential part of your promotional product ordering. If you aren't sure even after researching the effects of colors on different target groups then consult with your promotional products customer service representative as they probably are aware of which colors work best for which products and groups. Using their expertise can be quite beneficial if you find that you need guidance when trying to create the best promotional items for your business.