Nowadays almost all companies have started investing in promotional items. Promotional items make a powerful brand statement. Most companies realising the potential of promotional items have started purchasing them in bulk, to keep the cost per item as low as possible.
Moreover, they are becoming interested in a single type of promotional item. That particular promotional item becomes a niche product of that brand or company and is used almost as a trademark. It's an option of marketing and PR experts believe that by establishing key promotional items synonymous to a company, helps in solidifying its brand presence. What they actually mean to say is that by having limited number of promotional items, a company enables people to recognise them through those items.
Incorporating promotional gifts like golf balls. Once you have picked your promotional item, you can even get it embossed with information of your choice.