John Anghelache

How To Write Website Copy That Sells More Of Your Products

Selling more products from your website is easy once you know these simple strategies...

If you want to sell more products from your website... then... this article will help you. Because I’ll reveal three simple strategies that take the guesswork out of writing compelling copy. The kind of copy proven to make website visitors buy. On the spot. 

Okay, here we go...

Strategy One

Come Up With An

Interesting Story

Look, when people read a website they can’t get bored. If they do, it’s all over with. Somehow you’ve got to find an interesting story about what you sell. Let me give you an example.

Famous copywriter, John Carlton, was asked to write an ad for a golf instruction video. The information on the video was good. But not earth-shattering.

Carlton dug a little deeper and discovered an interesting story. The instruction on the video was inspired by a one-legged golfer.

The headline Carlton came up with reads...

“Amazing Secret Discovered By One-Legged

Golfer Adds 50 Yards To Your Drives, Eliminates

Hooks And Slices... And Can Slash Up To 10

Strokes From Your Game Almost Overnight!"

Without adding the part about the one-legged golfer this headline and ad just wouldn’t be the same. Somewhere within your product there is a story that will rivet the reader’s attention.

Strategy Two

Focus On And

Dramatize The Benefits

The main reason anyone will buy your product or service is because of what it does for them. Sit down with a pen and paper and write down the benefits people derive from buying what you sell.

Here’s a little exercise to help you list all of the relevant benefits possible. Take a blank piece of paper and at the top write down...

“People buy my product so that...”

Then list the benefits like this...

“they can lose weight”

“they can get healthier”

“they can fit into new clothes, etc.”

Then dig a little deeper by taking each benefit you came up with and doing the same exercise. For instance, take the benefit of losing weight. Here’s what you would do to dig even deeper.

At the top of another blank piece of paper you would write...

“People buy my product so that they can lose weight...

“so that they will look better”

“so that they can get more dates”

“so that they can turn heads at the beach, etc.”

This exercise lets you focus on what’s important to a customer. Namely, the benefits. Make a list of those benefits in order of importance and include them in the copy on your website.

Strategy Three

Make Them An Offer

They Can’t Refuse

In Mario Puzo’s, “The Godfather”, the reason Vito Corleone always got his way is because he made people an offer they couldn’t refuse.

The same idea holds true when making offers to sell via online marketing. Your offers must be specific to the market... and... so enticing people just have to buy now.

Making irresistible offers comes down to several things: (1) sell people what they want to buy... (2) put a limit on the quantity you’ll sell to drive up demand... and... (3) set a deadline for the promotion.

Another smart idea is to include bonuses that expire after so much of your inventory sells during the promotion. You could say only 100 units will be sold at $95. Plus, you’ll include three special bonuses to the first 50 people. This again will drive up demand while lowering supply. This strategy will work as long as the bonuses are perceived to be valuable by the prospects.

So there you have it, three proven copywriting strategies to sell more products from your website. To summarize, they are...

1) Come up with an interesting story to build your promotion  around.

2) Focus on and dramatize the benefits of what you sell.

3) Make them an offer they can’t refuse.

By following these simple strategies you’ll see more orders from all your website promotions. Try them.

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