"I Want My Ad In NOW, Not LATER!"

If you've done any ezine advertising for a while,
especially free ads, sooner or later you may receive
something like this from the publisher, "Your ad is
scheduled to appear in the Oct.15 issue."

Now you're thinking that this can't be, because right
now it's only Aug.15. "I have to wait 2 months for my
ad to come out? No way am I going to wait that long.
It won't do me any good 2 months from now."

You could be wrong. Very wrong.

There are several factors to consider here. Number 1
might be the fact that the ad is FREE! You can't
overlook that! Number 2 is that free ads are placed
on a 'first come, first served' basis.

Number 3: It's common knowledge that we need to advertise
on a continuous basis, not just when we feel like it. That
means week after week after week. And planning ahead.
Doesn't matter if it's free ads or paid, you have to keep
at it, regularly.

So, in our scenario above, let's break it down and see how
waiting 10 weeks will benefit you in the long run. (It's
not as bad as you might think.)

Remember, you placed that ad on Friday, Aug. 11. And on
Sat., Aug.12 you got the above notice that your ad won't
appear until the Oct. 15 issue. Here's how you can "catch
up."

You placed your ad on Friday, the 11th. So, EVERY Friday,
you place your ad again. And the next Friday, and the next.
Always on Friday. (NOTE: these days and dates are only
for example. You'll naturally have your own ad schedule.)

Now, after waiting 10 weeks, and placing the ad religiously
every Friday, Oct. 15 finally rolls around, and your ad
appears. But see what you've gained by placing it every
Friday for that 10-week "waiting" period. Your NEXT ad
appears on Oct. 22, and the next on Oct. 29, and so on.
(Again, it's first come, first served.) Sure, you had
to wait 10 weeks. But isn't it worth it? Now all the ads
you've been placing are beginning to appear.

Now, of course, you have to continue sending those ads in
on a regular basis, just as you have been, so they will
KEEP appearing every week.

Especially with FREE-ad ezines, they will at times have
a backlog of ads, which is the reason for the delay in
printing your ad. But, since they are free, we all need
to have a little patience, be thankful for the free ads,
and plan our advertising way ahead of time. I keep a
separate log sheet for every ezine I advertise in. That
way I know exactly which days I need to send the next ads
in.

As a side note, most ezines that offer free ads will only
allow 1 ad per week, per advertiser. Don't try to beat the
system by sending in more than your one ad. It won't work,
because you just might wind up having NO ad placed. After
all, the ads are free, so please respect the wishes of the
publisher. You'll win in the long run.

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