Increase Customer inflow and Productivity through Direct Mail Marketing Services
Every year companies spend thousands of dollars for direct mail marketing services hoping to achieve a good response from their mailers and ultimately increase their sales and repeat business.
Marketing is essential for every business, unless a company is fortunate enough to build and sustain their business on referrals only; marketing remains the only way to advertise your products and services. Radio, television, telemarketing, internet, and direct mail marketing services are readily available to any company looking to hire a company to help them advertise their products and services.
Direct mail marketing is different from the other forms of advertising because of the approach. Radio, television, telemarketing and internet marketing (spam) are all parts of mass media marketing. The audience is generally not a specifically targeted group and a company’s advertisement is heard or seen randomly by prospective customers.
When hiring a direct mail marketing service company, one of the first things that a company is asked is “who is your targeted audience?” Using direct mail marketing allows a company to not only create a very unique and specific targeted mailing list but also send a very personalized piece of mail to the recipient’s home address or place of business. This approach is very personal and professional and generally well received by the recipient of the mail. Personalized letters are a very good approach when selling professional services and products.
Direct mail marketing services can also be used for selling many other types of products and services by using postcards and flyers. When using direct mail marketing services for selling other types of products and services to a mass audience, it’s comparable to mass media advertising for radio or television as noted above, but the difference is you can be sure that the recipient will receive your mail piece when delivered to their address versus hoping that they see your television advertisement, or hear about your company on the radio, or that spam emails are not deleted before being read.
The U.S. Post office has suffered the loss of billions of dollars over the past few years due to online bill paying and email, just to name a few, but there will always be a need for mail delivery. People and companies need to be able to contact people through the mail, not everyone has access to the internet, likes the internet, feels safe using the internet, or needs the internet for communicating with each other. Yes, the way we communicate these days has changed dramatically, face to face selling is almost non existent and more than 65% of today’s population of the U.S. is on the Do Not Call me list. There aren’t many radio D.J.’s left either, they are being replaced with satellite radio and non-stop pre-recorded music stations. Television is where most people, when not on the internet and Facebook, spend most of their leisure time. So if you are advertising on television you have a better chance of selling more products and services than you do through spam or radio. But television advertising is very expensive and so is radio and again your audience is a mass audience. So if you are selling a very unique product or service to a unique audience, then direct mail marketing is your best solution to increase your business.
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