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Increase Your Visibility With Promotional Umbrellas

The most effective promotional items have two things in common—they’re portable, and they’re practical. Promotional umbrellas definitely meet these two criteria, and for these and other reasons they can be a very effective way of marketing your brand or promoting your retail store.

Practical items are ideal for promotions because they get use. Items that get used display your promotional message with every use, giving you more advertising for your money, and increasing visibility of your company and your brand. Portable items are doubly useful because they can be taken out of the home or office and used in public, generating even more publicity and further raising public awareness of your company.

There are some additional concepts that, when applied correctly, will ensure you make the most of your promotional umbrellas on rainy days. Keep a few stored for giving to clients—they'll appreciate the gift very much if they arrive for a meeting on a rainy day without their own umbrella.

Choose Highly Visible Items

Visibility refers to the opportunities a promotional item offers in terms of the number of people who will view the advertising message printed on it. Large and brightly-colored umbrellas fulfill this requirement extremely well—much better than most promotional items. Even small umbrellas in muted colors are effective, because when that umbrella is opened and used in publicComputer Technology Articles, the person holding it becomes a walking advertisement for your company.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.



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