Insurance agents and firms offer a valuable service. As an insurance professional, you’re in competition with literally hundreds of other agents who are offering not only the same type of product that you offer, but the exact same lines from the exact same underwriters. It’s important to make your firm stand out from the pack, and promotional products offer you a way to do just that.
When you use Promotional products can increase the effectiveness of any marketing campaign. Market research has shown time and again that a message or advertisement that is delivered along with a free gift is remembered longer by its recipients than one that is not accompanied by a promotional product. When designing your marketing strategy using promotional products, there are a few things that will help you make effective and appropriate choices.
- Choose promotional products that are easily associated with your business.
Do you sell car insurance lines? A notepad in the shape of an automobile is a clever attention getter for your business. Is your main business home and contents insurance? Hand out stress toys in the shape of a house with the imprint “Take the Worry out of Home Ownership”.
- Fit the promotional products you choose to their intended use.
Both price and type of promotional product are important when choosing items for specific purposes. In general, if you're prospecting for new clients, you'll want to use lower priced promotional products if for no other reason than sheer volume will make the cost prohibitive. Don't make the mistake of sacrificing style for price, though. There are many unique, good quality and memorable products that you can use. You're better off choosing the top quality of an inexpensive type of product than a cheap version of a flashy giveaway.
Generating sales leads calls for a slightly higher value in your promotional giveaways. You might offer a USB flash drive or inexpensive digital camera as a thank you gift to those who book sales appointments with you, or to those who give you referrals to other sales leads. Keep a stock of executive or corporate level gifts in the £10-25 price range as a thank you for those executives who allow you to present to their employees either individually or as a group.
- Customer retention and loyalty gifts
Communication and attention are the keys to maintaining the business relationships that you establish. People appreciate the personal touch that reflects good service, especially in those that they'll turn to in an emergency. Promote that personal feeling with little touches like birthday greetings or gifts for special occasions – housewarming, baby welcome and the like. Every one of those milestones represents an opportunity to upsell – so send a congratulatory gift that will serve as a reminder of you.
For further information on corporate business gifts, items and custom printed advertising marketing products why not visit the market leading online suppliers today. Top online promotional gifts suppliers can provide a fast and efficient service and more often than not can provide highly competitive quotations with the hour unlike the traditional offline promotional products companies.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
Use Promotional Pens to Greet Your Business Friends
If you wish to market your brand in the business network circle, do it with promotional products. Products like pens are the best gifts that can be used for this purpose. The use of pens is universal whether it is with a student, an executive, housewife or anyone else. Pens are the most sought after products used to pitch in for new business and promote existing business.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
