People nowadays prefer watching a screen (be it a TV's or a PC's) rather than reading. Thus we can safely say that an average Web surfer would be more likely to watch your video ads rather than reading a long sales letter.
It is common knowledge that nowadays people prefer watching a screen (be it a TV's or a PC's) rather than reading. Thus we can safely say that an average Web surfer would be more likely to watch your video ads rather than reading a long sales letter.Nowadays everyone seems to be in a rush and is in a hurry to find whatever he/she wants. Obviously our prospective customers don’t have the time to read a large sales letter. People want quick fixes to everything and videos can help here because the main advantage that Internet video advertising has over the traditional sales letter is that videos can get to the point much faster and waste less of the precious time of prospective customers. When using Internet video advertising, it is possible to connect with your customers on an emotional level. Videos also lend instant credibility to your product or service and add to the customer’s responsiveness. The interactive aspect of the Internet also lets people comment on your videos and helps you to get the customers views about your product. Internet Video Advertising also makes it possible to connect emotionally with the visitor and help him to make a buying decision. So now you know how Internet Video Advertising can help you to reach more people? But the question that arises is,” how do you actually convert these viewers to customers?” Well, here are a few tips on converting your viewers to customers: - -Offer them something for free at your site. It could either be a free report, a free drink, a shareware version, or even a free download of a video tutorial. Just make sure that it should be attractive to the customer and provide enough value so as to convince him/ her to give their details such as email id, name, etc. - If your target market is really passionate about the topic of your site or video, they would love to give their opinion. You can use this to your advantage and ask them a question so that they need to visit your site to answer it. Combining this with a free offer will be an even better strategy -Another technique that you could use is to just tell them enough to incite curiosity and then leave them hanging. They should have to visit your site or provide you with their details, to have their curiosity satisfied. This free dvd will help you to understand the finer details of Internet Video Advertising and helps you to use it properly in your marketing campaigns.
Viral Video Marketing
Viral video marketing is often chosen as a way to promote a site because it is quite easy to accomplish when compared to other mediums such as direct mailing or search engine marketing. Compared to direct mailing or pay per click marketing, Viral Video Marketing also costs less.
Internet Video Marketing
There are some other people who have started sending video mails to their customers. In this way they were able to capture the attention of their customers who had become immune to text mails. Receiving video mails is so intriguing that it makes a person curious and thus he is forced to open up his mail and see what it contains. Thus the internet marketer is able to get his message to the customer while the customer is happy because he got something, which was pleasing and appealing to him.
Video Marketing Concepts
Video communication is an excellent way for internet marketers to reach their prospective customers and present their products or services. The use of videos on the Internet marketing scene brings a lot of advantages that provides a great solution because of its impact on the visitor and its ability to combine the advantages of "classic" TV advertising with the interactivity offered by the Internet.
