Keeping Your Company Visible

Achieving visibility for your company can prove quite challenging when you are trying to grow your business on a small budget. It may require a little effort and ingenuity, but there are some great ways to gain attention for your small business that will cost you next to nothing in overhead.

The best way to encourage foot traffic for your business is to host an interesting event. This can be anything from a wine reception to an open-mic event. If there is enough interest, these events can become regular community gatherings. They are a great way to attract people to your business and can even develop into their own lucrative ventures if you begin selling promotional items such as t-shirts for the event.

Offering classes is another great promotional strategy. If you own a health food store, for example, you can offer classes on ways to boost energy levels or live a more green lifestyle. You can use the class to market your products and may even offer a discount to encourage students to purchase the items.

If you begin to hold these events regularly, people may start to look forward to them and word will spread even more. Commemorative items from the event are a great way to garner interest for future events. Even a magnet or keychain could go a long way in spreading the word about your business.

There are ways to get free exposure when the events that you put on fit the criteria. Although you have to pay for space to tell the area about your sale on products, you can get free space for classes and happenings. In most newspapers that are in print and online, there is space for art openings and poetry readings or music. There is also free space to list any classes or club happenings. This is a great and free way to let people know what you have going on.