Let your Business Cards do the Talking

In most instances, you would find it difficult to find the best marketing strategy that will help you reach your target market. The market, after all, is a huge place, and marketing would not be a walk in the park. There are strategies though you can adapt to make sure you reach out to your target customers as effortlessly as possible.

If you want to go for the least cost effective strategy, you can always use the ever resilient business cards. With the technology available today, it is practically easy to create cards that best fit your business. But before doing anything else in your cards, you need to first consider some ingredients that come in designing a business card. Here are some of them:

• Paper options. Even if you create your own cards or have it done by a professional printer, it is important that you consider the paper you use in them. The paper, after all, sets the character of your card. You have a lot of choices when it comes to paper: glossy, matte, or textured.

You’ll also see that paper often comes in points such as 14 or 16 pt or pound such as 20 lb. A good paper for business card is about 65 lb. or higher. When choosing a paper, you need to make sure that the weight is listed on the packaging of the paper, otherwise, you can bet the paper is below standard.

You also have the option to choose between linen and cotton in your card’s paper. Linen is more textured while cotton gives a smoother look. You also have the choice in the color of paper. In most cases, white is used in business cards, but you can also use ivory and other colors. If you are thinking of using lined border, you better forget about it as expert advice against it. Why? Because when the cards are separated, the lines can look warped, making your look unprofessional.

You can always go for rounded or unusual corners to make your cards look more unique, but this can add to the cost of your cards.

• The font. Basically, the type of printing you use in your card will set the tone of your card. Today’s technology now offers a lot of font options. If you hire a printing company, they can offer you endless choices. It’s best to ask for samples from the printer to see which font will best fit your templates.

You always have to option to print your font in color, but if it will only make your text confusing then it is strongly advised not to use color. It’s still best to use black and white font to make your message more readable and understandable. It won’t basically cost you a lot to print your font in color, but what we are talking about here is readability, so the font color options should be decided on carefully.

Keep in mind that your business card reflects your business image. It’s the most important material that will give you a good and lasting first impression. Compared to other marketing materials, they can market your business in the least cost effective way. So, it’s best to choose your options effective and use it in your cards.