Making Professional-Looking Business Cards

In essence, the business cards are a cost effective and valuable marketing tool that can be designed and used easily. Well-designed cards can help a lot in promoting any business. They serve as a reflection of the business, that’s why they should be taken seriously. If a business card looks unreliable and unprofessional, people may think that the business is unprofessional as well.

What to put on your card?

This is often the question business owners and professionals ask when designing your business cards. After all, no one wants a card that is incomplete and doesn’t contain the right contact details as this would only discourage prospects from getting in touch with the business.

The best approach here is to put contact details that pertinent to your business. For instance, if you run a home based business, you may not include your address in your card unless it is specifically important to do so. Similarly, if you don’t use a fax machine, then there is no need to include that information in your card.

Many individuals are also including their social media profiles in their cards. If that information will be relevant to the business then go ahead and put it in your card. Otherwise, avoid stuffing them in your templates as they can only clutter your card. Keep in mind that there is simply not enough room in your card so you need to choose carefully the information to put in your card.

In most cases, the basic contact details that should be in your card are your name, business name, phone number, email address, and web site. If you have many web sites, just put one main site in your card and link the other sites from it. If you are to use an email, make sure it uses your business’ domain. This would make you look more professional and credible.

As much as possible, there should be enough white space in your card. Remember that a cluttered card will only look confusing, so avoid over-stuffing your card. White space is good for the eyes and makes it easy for your customers to read your contact details. Your card is not a brochure, so you have to be very selective in the details you put in your card.

It’s also important that you make use of both the front and back side of your card. You have to take advantage of the space provided at the back. Because not all information can be placed in front, you can use the back to provide additional details. You can use the back to highlight your products or services. List here the benefits your customers will get if they buy your products or services. The back can also be used as a discount coupon, map, calendar, or any thing else that can encourage your prospects to hold on to your card.

Of course, to achieve all these you need to hire a pro. Find reliable printing companies that can help you print your materials in high quality yet affordable prices. Although you can always print your own cards, not hiring a professional printer can cost you in terms of credibility. Even if you designed your cards effectively, homemade business cards have a different feel. They look less professional and are not as sturdy as professional printed cards. So, it’s best to leave the job to the pro.