Marketing Techniques that Cost a Little or Nothing at All

Marketing is more than a promotional activity. It is something you do from the conceptualization of your business all throughout its business life. But a lot of businesses often cut back on their marketing campaign when the budget becomes tight. It’s no secret a successful marketing campaign requires money. Effective marketing doesn’t come cheap, but there are some strategies you can do to market your business for little for no cost at all. Here are some of these effective strategies:

1. Create a good marketing plan. Before doing anything, it is important that you come up with a good plan. Identify your goal and what you would do to achieve these goals. Remember the keys to successful marketing: commitment and consistency.

2. Selecting the best business name. It doesn’t really cost anything to choose the best name for your business, but it plays an important role in ensuring the success of your business. It’s important that your business name tells people what exactly you do. From the name itself, people should already have an idea on what they can expect from your business. Make sure the name is not hard to pronounce or spell. If it is hard even for you to remember the spelling of your business name, change it.

3. Make use of traditional but effective marketing tools. This can be posters, flyer,  or postcards. These materials may be old fashioned but they prove to be effective in promoting to customers. Keep in mind that not everyone patronizes the internet these days, so it’s important that you still keep traditional marketing tools at your side. With these materials, you can surely stay in front of your customers and prospects for a long time.

4. Have your business cards handy. The business cards are actually the most indispensable tool. Even if the market changes, these cards remain an important tool every business should have. Always have your cards with your all the time, so anytime and anywhere you meet potential customers you can easily hand out your card. Make sure the design of your cards is impressive and creative. Avoid using fancy fonts or unimpressive colors as this won’t help make your cards look legible. Just stick with a simple design that is compelling and interesting.

5. Join networking activities. Be sure to join meetings or events that will help you get contacts. Be sure to have your business with you. You can even offer free services or items which will capture the interest of your target customers. You can also create impressiver postcards which you can hand out during the events. These materials will surely get you in front of your prospect’s mind and get them to call you in order to learn more about your business.

6. Create a mailing list and send them email or post cards. Email doesn’t cost anything and post cards can be created at exceptionally low cost. Work with a good mailing list so you get to achieve good response. Make sure the names in the list are updated and they are people who fit your demographics; otherwise, they will simply disregard your email or card. It would be best if you can include coupons or incentives in your email or post cards to generate immediate response.