Mobile video sponsorship benefits highly from consumer adoption of internet on the go, strong proliferation of video capable smartphones and ever-impr...
Mobile video sponsorship benefits highly from consumer adoption of internet on the go, strong proliferation of video capable smartphones and ever-improving availability of high quality content for mobile devices like iPhones and Blackberrys. Keeping consumers in mind, mobile advertising networks have developed several mobile video ad network platforms for leading brands who want to have an extensive mobile presence.
Video sponsorships for iPhone are integrated into the carrier’s interface, making them come into widespread use rapidly. Things have changed with the increase in 3G data speeds, making it convenient for companies to expand their video sponsorship pipeline. Banners, interstitials and paid search are some of the services offered on them. In order to enhance the sponsorship spectrum, ad networks offer the following types of ads:
Streaming media: To direct users to pre existing ads
Maps: To direct users to a retail location
iTunes: To sell music and digitally enhanced media files
Call: To initiate a call based on the ad
Web: Mobile sites and video links
Audio: Seamless access to audio files from the ad
App store: Promote your application and ensure high degree of interactivity
What Video Sponsorship Can Take From Mobile Ad Trends
According to Nielsen’s study of mobile video trends in the US in Q1 2009, more than 13 million users watch videos on their phone, for an average of 3-and-a-half hours every month. Ever since iPhone mobile video debuted in 2008 with the help of a YouTube app, the number of users grew exponentially. With companies and individuals developing cutting-edge apps to stream videos, the iPhone market is an attractive option for ad networks.
Apps for iPhones, Palms, or Blackberrys are revolutionizing the mobile experience. A huge surge in downloads from Apple’s App Store, companies like Sony Ericsson and Verizon Wireless have joined the app bandwagon. Apps that enable live video streaming are among the most popular.
Once seen as an essential tool for the highly paid executives and the well-off; smartphones are commonplace today. An average smartphone consumer has access to all types of media like videos, rich graphics, and high quality audio. To maximize video sponsorships in this arena, ad networks do extensive acceptance testing before putting out any content.
iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on iphone, android and other smart phones, including Pre-App video and social networking options on smart mobile devices providing better monetization opportunities for app developers. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns.
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