Mobile Video Ads offer an attractive opportunity to monetize mobile content and applications. Newer models of mobile phones have much more visual clar...
Mobile Video Ads offer an attractive opportunity to monetize mobile content and applications. Newer models of mobile phones have much more visual clarity, sound effects and attractive features that make video viewing a memorable experience. The wide and quick reach of mobile videos has also attracted several advertisers and publishers who wish to promote their products or send out social messages. Mobile video ads can be downloaded on a mobile phone with the help of a mobile video network, which provides the necessary infrastructure and software to do so.
Potential of Mobile Video Ads
The population of mobile users is increasing continuously and in the coming years, a significant portion of the mobile traffic is expected to be driven by mobile video viewers. According to eMarketer, the number of mobile video viewers is expected to cross 24 million in 2010 and result in a significant jump in revenues from mobile videos. Mobile video advertising is expected to grow by a compounded rate of 60% between 2009 and 2014. Mobile videos provide advertisers the opportunities to create high impact, emotive and informative advertising, while leveraging the wide reach offered by mobile phones.
Mobile Video Ads: Current Scenario
Although a number of advertisers, developers and publishers wish to exploit the growing popularity of mobile videos and the attractive new features offered by a wide range of smart phones, such as the iPhone, Symbian and Android, they are facing certain problems. A major problem faced in the mobile video ads segment is ways to deliver ads that are compatible with the various phones and the technology supporting them.
Although several mobile video ad networks operate and offer the necessary infrastructure, a major problem was witnessed in the case of iPhone and certain other phones that do not allow video formats that run on Adobe’s Flash software. The problem has, however, been resolved to some extent with the launch of HTML5 based software, which allows videos to run on any type of mobile phone. A revolutionary technology, HTML5 helps publishers to track the devices on which their ads are serving, besides allowing them to manage any number of syndication partners.
Mobile Video Ads are currently being offered in varied formats like:
Banner Ads of varied sizes
Interactive Ads
Pre Application or In Application Ads
Ads with Links to Particular Websites
iVdopia is a leading mobile video network provider that acts as a link between advertisers, developers and publishers. The company offers an advertising platform that provides a unified video ad experience across various kinds of phones and smart phones. For more information, visit www.iVdopia.comtoday.
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