Call tracking is used increasingly in conjunction with pay per click ads. Find out how you can use call tracking systems to boost your sales and profits.
For many years pay per click ads have been recorded by the
number of click throughs they generate.
They are also judged on the text in the ad, the target audience, and the
keyword they are connected too. Other
factors such as the bid amount are also significant.
Pay per click ads are also being judged on the number of
phone calls they generate in addition to mouse clicks. The need for businesses to identify which ads
generate phone calls is just as prevalent today as it was thirty years
ago. Call tracking software is coming of
PPC call tracking tips:
Always include a phone number in your pay per click ad as
surveys have found the likelihood of a click through increases
significantly. Even if you are not
tracking the sources of phone calls, use a phone number in your ad. In the eyes of your customers and clients a
phone number in an ad increases credibility to your website.
Understand how call data is reported on call tracking
systems. Visitor level call tracking
assigns a unique phone number to each call and subsequently the path a visitor
took through a website before, during, and after a phone call was made can be
tracked. Keyword call tracking works by
tracking the search term used to find the pay per click ad which generated the
lead. The two systems combined can
provide invaluable marketing, customer/client, and call data.
Use the data to reallocate your marketing budgets to ads
which are performing. Not only will you
receive more leads you will in turn generate more business and more
profits. Also, with a better
understanding of where your calls are coming from, new products and services
can be better targeted for maximum success.
When monitoring leads generated from your pay per click
campaign ensure you take into account click throughs as well as phone
calls. You do not want to cut an ad
which generates phone calls but not clicks or vice - versa, as you will be
cutting off a revenue stream. Often an
ad will lead to both a click through and a phone call, which can make the ad
If you have a highly successful ad for one product or
service, consider replicating it for your other products and services. You may have stumbled on a formula for
success and it is in your own interests to exploit it.
Consider employing an agency to control your pay per click
campaign as professional help often pays dividends. To that end, adopting a good call tracking
software system from a professional supplier is advised too.
Ensure they have a system which combines visitor level and
keyword level reporting for the call tracking service you adopt.
Calltracks Limited has been at the heart of the call tracking industry since 2004. Founded by CEO Stuart Buckley the company has provided call tracking services to a wide range of business and organisations, and provided call tracking data to marketing and SEO companies.To learn more visit http://www.calltracks.com SEO services by Link-Optimise.com