Promotional pens are great gifts to give away to staff, clients and mass markets. However, the effectiveness of promotional gifts depends on how valuable they are to the person receiving them.
Pens fall into the category of “things I have a lot of”, and so you need to make sure that yours stand out from all of the other pens people have bought themselves, taken from work or been given as promotional gifts.
One sure way to do this is to have pens printed with people's names. Personalizing pens is not very expensive and makes the entire act of giving promotional pens far more effective. People seldom appreciate a pen given to them as a gift by a company unless it is either very expensive or something special. Gimmicky pens work, but pens that have been printed with peoples' names are just as effective and cost a lot less per unit to produce.
Ordering personalized promotional pens is simple. All you have to do is submit a list of all the names of people you need pens made for and hope they don't forget any! When dealing with pens that have to be personalized, most promotional item companies will charge you per pen, rather than for a batch of 500 or 1,000. The price might run as high as $2 per pen, but this is a small sum to pay for the effect that these gifts will have on your staff and clients.
When people receive an item that has been engraved with their name, it tells them that the person who gave it to them has been planning the gift for some time. It makes them feel like they are appreciated and a valuable part of your business. This is the point of giving personalized promotional pens as gifts rather than just having a whole batch of pens made with your logo and handing them out to everybody.
When you are choosing which pens to have engraved, remember that quality is everything. People will only appreciate seeing their name on their pen up to a certain point, and after that they will start looking at how well-made the pen itself is. You can spend less than $1 on each pen, but then everybody will know that you spent less than $1 on their gift! If you are trying to make a big impact with your promotional pens, go for stainless steel models rather than plastic pens.
They might cost you a lot more – especially for the engraving – but in the long run these are the only way to impress your employees and clients by using promotional pens. Anything else will eventually be thrown away or given to somebody else when they need a pen. Steel pens will never be given away or thrown away as they have an inherent value in being made of stainless steel. If you have everybody's name engraved on the pens you will have given out a batch of promotional pens that nobody will ever get rid of.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
