Postcards and Other Direct Mail Techniques

Modern entrepreneurs are often confronted with the dilemma on which type of direct mail campaign to use in order to get good response. Is it the sales letter, the self-mailer, or the post card? It all actually depends on the type of campaign you need. You can never really claim that a certain approach is better than the other. A certain material may work for one business but not work in another. Essentially, the success of your direct mail campaign will depend on the effort that you put in it.

There are a lot factors that will affect the improvement of your campaign. POstcards and all other direct mail materials will not guarantee that you can reach your customers quickly and easily and in turn earn income for your business. But there are factors you need to consider in order to make your campaign progress such as the people who you send your material, the goods or service that you are offering, the timing when you will send your material, and the creative design that you use.

Here are some of the direct mail materials that you can consider using in your business:

• The good old letter. If you think you can deliver your message effectively with the use of sales letter, then go ahead and use it. There is nothing wrong with using the old-fashioned direct mail letter, but remember that people are more careful in reading sales letter these days. So, be sure that your letter is interesting and compelling enough to entice your target customers.

• The post cards. These cards are usually used when the marketing message is simple and concise. The main purpose of postcards is to motivate your prospects to check out your store or your web site and eventually make an order. The good thing about these cards is that you are able to present your message in quickest and most straightforward manner. No need to beat around the bush just to communicate your message.

• The self-mailer. This is actually a document that can be sent out without an envelope. If all you need is to put images in your message and you want to cut down the costs of creating your marketing material, then this material is likely to work out for you.

• The standard package. If you have a lot to tell your target customers and if there are forms and other items that will be included in your marketing campaign, then you can opt for the standard package. This direct mail campaign entails the use of letter, an envelope, a brochure, an order form, and other items.

• The catalog. If what you sell needs you to illustrate to your customers the size, shape, and color of your product, you can use a catalog. A catalog will show images of the products you sell to give your prospects an idea on what you are selling.

• The email. This is the modern way of marketing a business today. The email is a short and brief way of sending your message to your target customers to keep them informed of your products and services.

There are actually different direct mail methods that you may use aside from the use of post cards. You just have to choose the best technique that you think will work best for your business