Preparing To Display At a Trade Show.

Once you know the venue of your trade show you can start planning, and the one of the first thing to think about is the best location to set up.  Picking the best area for your exhibition stand at the venue can make a huge difference to your success at the event. Attending an exhibition prior to you own is a good idea to help identify customer behaviour and spot certain "dead" areas where the traffic of people are less likely to pass through, this is vital information so you know where to avoid.After you have decided upon the location with the greatest potential for your stand, you can think about how you are going to set up and select what you will be displaying at your exhibit as well as what lecterns and exhibition furniture you may need. Remember to have some sort of base to spring your ideas from as this with be beneficial for your organization, structure and ease of viewing. If there is some type of theme visually if will be more likely to flow smoothly.Now you have the location and an idea of the set up, you can work on getting the most exposure as possible. You can do this by collecting all the names of people and companies that have ever shown any interest in the type of work or service you offer. This list could also include critics and writers who would be able to give their opinions of your work. Now you have this list  you can post or email invitations with information including address date time etc to attend the event and your exhibit.Also in the modern world the Internet is a wonderful tool for promoting your presence at events, you should advertise on your website and social network sites including twitter, facebook, myspace etc.Its important to prepare what you will want to talk about at your exhibit. Have a list of answers of likely questions memorised. Also having a list of basic information on or next to displays will help passers by learn about your wok on their own.Once the event is finished its a smart idea to take some time and review how the show went and to document anything you might change for future exhibits. This information will help you to make future shows as successful as achievable.