Creating mannequin displays is very much a marketing activity and the rules and techniques that have been found to work in other areas of marketing are just as valid with shop-front displays.
The goal of a mannequin display is to catch attention and pre-sell or sell clothes or a full fashion concept ( clothes & accessories ). The skill is in targeting a display to a big enough group of people, when individual aesthetics are so variable.
People like to look good in front of their friends and the people they associate with, and this involves presenting themselves in a way that they think other people would like them to look. People pay a lot of attention to what others wear as an indication of how they ought to dress. This results in people duplicating what others are wearing to a large degree, and a niche ends up with a style that is fairly uniform. Some good examples are Goths, teenagers who are part of a group and also business people who work in the same corporation or city.
It may be an Australian thing, but a significant number of businessmen and woman in Sydney are lately wearing far more informal clothes than in the past. I used to go to clients wearing a shirt & tie and business pants, but after regularly finding the manager or business owner wearing cargo pants or jeans with an informal shirt, I realized that I was over-dressed. So I’ve now conformed by wearing similar casual clothes when I go to talk to a client. And I've found that this simple agreement of similar-style clothes helps smooth-out initial meetings.
Getting agreement from customers that what you are supplying is what they in fact want to buy, is a similar thing. A mannequin display, both female mannequins and male should duplicate how people think they should look. So it's important to stay very aware of the people in the locality of your shop and in the market segment you're advertising to, and what they are thinking.
Another thing to be aware of is that around 80% of your customers live within a 5 mile radius of your shop. These are the people its worth surveying or otherwise finding out about.
Opinion leaders in fashion, such as celebrities, should also be kept track of and its also very good marketing to make a display that's out-of-the-ordinary to capture initial attention, as long as it stays within your market's consideration of appropriate aesthetic style, because the manequins are copies of real people.
Mannequin Jewellery Stand - Showcase the Jewellery
A mannequin jewellery stand is often considered an integral part of showing off jewellery. Find out more about how they are used to showcase jewellery.a[rel~='nofollow']{outline:.14em dotted red !important;outline-offset:.2em;}a[rel~='nofollow'] > img{outline:thin dotted red !important;outline-offset:.2em;}
Kids Mannequins: How do you catch a kid’s interest ?
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The Dress Form - Can it be Used in Promotion ?
You can find out more about dress forms at MannequinsRus.net . Find out how easy it is to get custom dress forms that help your sales.a[rel~='nofollow']{outline:.14em dotted red !important;outline-offset:.2em;}a[rel~='nofollow'] > img{outline:thin dotted red !important;outline-offset:.2em;}a[rel~='nofollow']{outline:.14em dotted red !important;outline-offset:.2em;}a[rel~='nofollow'] > img{outline:thin dotted red !important;outline-offset:.2em;}
