Most people think of promotional mugs as giveaways for marketing at trade shows and events, but they’re far more versatile than that. Promotional mugs can be used in many ways to promote your business and help build your company identity – your brand.
Brand is a word you'll hear in marketing and business circles these days. A lot. Where marketers used to talk about publicizing your business, now they talk about building brand visibility. Building brand recognition has replaced “advertising your business” in the marketing lexicon, but it still comes down to the same thing – making your business stand out in the minds of your customers and potential customers.
One of the most potent ways to stand out among the crowd is to create an image for your company, and make sure that everything about your business is associated with it. That's what brand building is all about. Building brand recognition is a big part of brand building, and one way to build brand recognition is to make your logo stick in the minds of your market. The concept behind promotional items, especially printed promotional mugs can be an ideal brand recognition builder for you. Some suggestions for using promotional printed mugs to build brand recognition in different businesses might be:
- One of the niceties often found in little boutique and specialty shops is a coffee bar. Even when it's just a pot of coffee on the sideboard for the customers and staff, you can help build brand recognition by choosing distinctive mugs imprinted with your logo and using those to serve coffee to your customers.
- Beauty salons and barber shops are the type of places where your customers might spend hours at a time. A fresh cup of coffee can be a welcome extra that you offer those who are waiting between treatments or sitting by for the next appointment. Put your shop logo on promotional mugs and put out a dozen for your customers to use. Make them the type of mug that people want to take home, and your customers will appreciate truly appreciate it when you tell them, “You like it? Take it home.” It means a lot more when the promotional gifts you give to customers are those that they see have value to your business.
- Promotional mugs are a natural for a coffee shop or restaurant business. Choose a distinctive, unusual style that customers would recognize as YOUR coffee mugs even without the logo, and serve all your coffee in them. The few that “disappear” will give your business even more recognition when they're used at home or at the office.
There are hundreds of styles of promotional mugs available. Finding a color and style combination that's just right for use in your business establishment is easy. Just shop around at one of the many online promotional gift suppliers and other items to find your ideal mug.
Use Promotional Pens to Greet Your Business Friends
If you wish to market your brand in the business network circle, do it with promotional products. Products like pens are the best gifts that can be used for this purpose. The use of pens is universal whether it is with a student, an executive, housewife or anyone else. Pens are the most sought after products used to pitch in for new business and promote existing business.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
