Gareth Parkin

Promotional Pens: Attractive And Effective Colouring

The key to successfully designing promotional pens is to choose attractive and eye catching colors that when seen among other pens, indeed among any day to day object, will set itself apart in a classy way, rather than a way that will draw unwanted attention and seem more tacky than anything else.

These possible color combinations can range the gamut from vibrant jewel tones, to eye popping fluorescents. While it may at first feel like being a kid in a candy store when picking out these colors, self restraint is your best friend here, as what can at first seem like a fun idea in color choices can quickly turn in to a promotional pen nightmare leaving your little advertising buddy looking like a tacky mess.

It really all boils down to your decision on where to place your promotional pens, and what sort of corporate image you want to maintain. Clearly bright fluorescents are the purview of pens looking to attract a more young and daring crowd.  While the more sedate (though no less attractive) pastels and jewel tones should be used on pens that are designed to speak to a more refined crowd. A personal favorite of clients looking to impress is the sharp combination of silver or gold embossed lettering on a rich jewel tone roller ball pen. This winning combination practically screams classy, and will go far in promoting a corporate image.

Once you have chosen your promotional pen colors you would do well to stick with that decision for a long time. Everything from the font of your logo to he color of your pen should be designed to remain in a persons memory, and if you go changing the background color of your promotional pens every three months you will in the end only be working against what promotional pens are supposed to be working towards (brand recognition).

In the end however all that really matters is that you are happy with your choice in promotional pens. If the promotional pen design you have chosen makes you proud, and reflects the message you want to send to potential clients, then have no fear; choosing a green background over a blue background may matter to some people, but no enough to make a difference. Unlike many other aspects of your marketing strategy the devil is not in the details, rather the big picture is more important.

Article Tags: Promotional Pens

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