Gareth Parkin

Promotional Pens Massed Produced At Minimal Cost

Promotional pens remain one of the longtime favourite promotional gifts so why not use them to promote your business or organisation.

Pens have long been a favorite choice for people looking for promotional items for a business, event, cause, or campaign.

The longtime popularity of pens as a promotional item can be traced to one simple fact:

at one point or another, almost every day, everyone needs a pen. Savvy promoters know this, and they have long used pens as a cheap and effective way of putting the information they need to disseminate directly into their audience’s hands.

Pens can be mass produced and customized for a minimal cost, and are easily personalized. There are a wide variety of options available. The stick pen is the most basic variety, and possibly the most commonly used. Commonly a ballpoint, felt tip, or marker tip and not usually refillable, such pens can have their plastic or (more rarely) metal barrels easily imprinted with a company or organizational name, logo, slogan, or inspirational or motivational message. Because of their low cost, sales representatives can hand out such promotional pens on every sales call, conferences and conventions.

If the message is aimed at an internal audience – think of safety and customer service messages, for instance – they can be given out at training seminars, meetings, offsite retreats, etc. Because logos and messages can be imprinted on thousands of pens for very low prices, getting the message out to a large number of people can be done in a very cost effective manner.

Once you move past the entry level stick pen, the array of choices broadens immeasurably. There are pens of brightly colored metal and neon hued plastic, with higher quality materials. Gel point pens begin to show up more frequently, providing the expression of a fountain pen with the convenience of a ballpoint.

This is also where one begins to encounter more elaborate mechanical workings – such as “click” pens, twist pens, and multipurpose instruments that might include points of red, back, and blue, mechanical pencils, highlighters, laser pointers, and/or PDA styluses – are next up on the ladder of quality. They can be used as incentives by salespeople with favored clients, handed out at sales presentations, or given to employees who have been involved in special projects. These pens can really make a statement as highly visible and coveted souvenirs.

Pens at any price point can be personalized with names and dates of events. Even in limited print runs, this is still an excellent value; even when one gets above the basic level, the cost for individual units is still very affordable, especially in light of the potential impact.

Writing instruments made of exotic woods (such as mahogany and ebony) and precious metals (gold, sterling silver, and even platinum), while not usually handed out indiscriminately, are a superb choice for special presentations and awards, or to recognize a particularly valued client. Such pens can be engraved and include the name of the recipient. Pens in this category are treated and cherished almost as carefully as fine jewelry.

Pens have always offered one of the best opportunities for promotion and marketing for anyone looking to put their message out there.  If you are looking for a good and effective way to get your message into the hands of your clients and other target audiences, the pen continues to offer a great deal of impact for very little initial cost.

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