Gareth Parkin

Promotional Products For Bridal Shows

Selecting the right promotional products and giveaways for bridal shows can be a tricky business but well worth the time investment.

Weddings are huge business. While word of mouth and internet advertising are good ways to advertise, many bridal consultants, florists and other wedding related businesses pick up the bulk of their business leads at bridal shows and fairs. Bridal fairs offer wedding related businesses the chance to influence thousands of happy couples in a single afternoon or weekend. Of course, the tradeoff is that you’re also competing with dozens and sometimes hundreds of other businesses who are all trying to grab the attention of the same market that you’re trying to snag.

Promotional products and promotional gifts hold the key to grabbing that attention long enough to pitch your service or products to your intended customers. When choosing promotional products for a trade show, these are the considerations you should keep in mind:

1. You can use promotional products for many different purposes at bridal shows.

There’s more to promotional products than giveaway business gifts, and most companies that specialize in creating promotional items and corporate gifts can handle all of your promotional needs. The more business you do with a single company, the more likely it is that you’ll be eligible for volume discounts and special pricing on individual parts of your order. Among the things you can order from promotional specialists are:

-         lead generation incentives-         customer appreciation gifts-         exhibit displays-         presentation materials-         informational flyers and leaflets-         product carrier bags-         staff apparel

1. Use promotional products to attract attention to your display space.

There are many ways to do this. You might choose, for instance, to offer a “gotta have it” promotional giveaway to those who visit your booth and make an appointment for a consultation. You might use a brightly colored exhibit stand to catch the eye, or create an arresting display of colorful printed balloons. Whatever you choose, remember that you’ll be competing for attention with many other displays. Find ways to make yours unique and outstanding.

1. Use promotional apparel to give your booth attendants a cohesive appearance.

The people tending your booth are, like it or not, part of the display. One way to make sure that they “fit” your image is to invest in promotional polo shirts, jackets or other matching apparel.

1. Check the prices and ideas for printed materials for handouts at bridal shows and exhibitions.

A firm that specializes in promotional printing is often expert at designing both booth displays and the promotional materials that you’ll be handing out from your booth. One way to make sure that all of your materials coordinate is to order them all and have them all produced by the same company. Take advantage of the professional design services that most business gifts companies offer at reduced prices or even free when you place an order with them.

1. Put your carry away gifts in eye catching bags or packages.

Many exhibiters at bridal shows and wedding expos put a lot of thought into the colors for their booth, the choice of appreciation gifts and lead generation incentives – and completely miss one of their best opportunities to increase name recognition. I can’t count the number of times I’ve watched booth attendants scrambling for any sort of bag or container for attendees. Invest in generously sized printed carrier bags for your takeaway materials and appreciation gifts. Your exhibit visitors will appreciate the extra room to stow all the stuff they pick up at other booths – but it will be YOUR logo that’s on display.

Article Tags: Promotional Products, Bridal Shows

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