Promotional Products, Performance Art, And Advertising

If you are desperate for something fresh to bring attention to your company, I have a few ideas. You can use public space to put on what is basically known as performance art. If you have promotional items that will be very visible this will work out very well. If it sounds like a crazy foreign concept, it really isn't. You have seen it in movies and on commercials. People are doing it themselves and putting it on You-Tube. It is fresh and will get some attention. Performance art became big in the 60's but it's roots go back farther than that. Like any art it will eventually be used commercially.

The purpose behind your performance art will be simple attention. It should be a quiet thing, because quiet groups are capable of making people stop and scratch their heads. You want people to look at the group of people and then see the logo or business name that is on the promotional product that people are carrying. It will be a relatively quick, well rehearsed event that will disperse without a trace when it is done.

There are a lot of promotional items that can be used for this idea. You need something that will be seen, so small items will be useless here. Promotional umbrellas are one of the best because they are so visually arresting. A group of people carrying these will really get noticed. You can also consider the use of matching logo t-shirts or other custom shirts. One thing you need is a uniform look for this thing.

So, imagine the visual spectacle. You could have 60 guys in suits, all of the suits, ties, and shirts are the same color. Lets say navy blue. Each one is carrying a very brightly colored umbrella. The umbrella could be a cerulean sort of sky blue. You have had your logo or website imprinted in large block letters on the umbrella. First you have these guys walk together down a sidewalk in a busy part of town. You don't want them marching but staying together casually. One minute there are a bunch of strangers walking around in blue suits the next minute, at a predetermined time there are all these matching umbrellas moving through the streets. You could have them moving uniformly, breaking up into groups of twenty, walking two by two down different streets. At the cutoff time everyone folds up their umbrellas and exits the area.

That is just one idea of a quiet visual display. You would get less attention if you were banging on drums. The sheer number of the matching umbrellas is irresistible to the even the most jaded city dweller. If you did this in different areas of the city several different times it is so unusual that you may even make the news. Hows that for attention?