The true key to using promotional products in your business is to use
them effectively. When you attend a trade show and receive a million
different promotional pens, is that really going to motivate you to use
those businesses? Probably not.
The true key to using promotional products in your business is to use them effectively. When you attend a trade show and receive a million different promotional pens, is that really going to motivate you to use those businesses? Probably not. So what should you consider when purchasing promotional items? Well, there are several factors to look at and consider.
Imagine what people want. Imagine those things that they need or that would come in handy for use in everyday life. I'm not talking a big screen TV here, unless you have the budget for it, and I hope I hear about it because that would be handy in my house! I mean small useful items that won't be ignored. People use sticky notes. I love them. The best in my book are the ones that are attached to a magnet. I have one on the fridge.
What sort of advertising are you looking for? Do you only want people to see your name and have a positive association with it? If this is the case then you need to focus on design aspects rather than the space available for printing on the object. Colors and styles change as to what is popular. Look online for some art magazines or trendy websites for color ideas. To be a stylish front runner with your promo item would be awesome.
You have to ask yourself what is better for you. A smaller amount of nice sturdy products that will last or a huge shipment of cheap things that people won't use for long. Are you having a fancy upscale promotion/sale? You might want to stay away fro the mini footballs then. Are you going to sponsor a parade float? This would be perfect for promotional sweets and those little footballs too.
It is a good idea to get an idea of how your logo will look on something. If you are working with the graphics department of a promo item company let them show you pictures of how different things will look with your logo and the colors that you have picked out. That is what they do. It's like a tattoo, once it's done you can't take it back. You want to be sure that you are getting the best design and the perfect product.
