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Promotional Umbrellas Perfect For Your Logo

Combining promotional products with marketing strategies has been proven to increase the effectiveness of any campaign and what better way than with the use of promotional umbrellas.

A recent market research study concluded something that most people in marketing already know. Combining promotional items with advertising in any media increases the positive effect of the marketing message. In fact, promotional items combined with ANY advertising proved more effective in delivering a positive message than the combined power of print, television and radio advertising. When you combine your marketing message with cleverly chosen promotional gifts or giveaways, you increase the effective power of your marketing budget enormously.

Of course, you can't just choose a giveaway willy-nilly. The promotional products that you choose should support your marketing message. It should tie into both your company and your promotional campaign. It must be something that the recipients will find useful and attractive. And you get high marks if it can be used to increase your product or brand's visibility. Business gifts come and go, but among the items that fit the bill – and give you a wonderful hook on which to hang a marketing slogan – are promotional umbrellas. A quick check of the various promotional items businesses online shows that promotional printed umbrellas come in a wide range of prices and styles that could be adapted to fit the company's marketing budget.

  1. What slogans or messages can you come up with that would tie the marketing item and your company together?

Now it's time to stretch your creative muscles. If you've done a good job with the first two steps, you'll already have a number of word associations in mind. In the case of our example, the insurance company that wants to use promotional umbrellas as a symbol of their protection, there are several possible tie-ins. One that stands out above the rest is “We've got you covered”, which plays on both the fact that insurance companies offer cover for your various needs, and the actual function of an umbrella, which is to cover you for protection. Another possibility might be “Protection from Life's Little Storms”, which again plays on the function of the umbrella and the function of the insurance company.

Next time you're looking for a way to tie in a promotional product to a current marketing campaignComputer Technology Articles, think back to promotional umbrellas for ideas on how to use slogans to tie everything up in a neat package and check out the leading promotional gift companies online today for more information.

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Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.

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