Simple Pointers in Logo Design

We are all familiar with the logo of Apple, McDonalds, and Starbucks. They are catchy and easy enough to remember that’s why when the name of these businesses is said the first thing that pops into mind is their logo. That’s to these logos and these businesses are enjoying continued success.

Do you have a catchy and easy to remember logo as well? If not, you are missing a lot in making your business successful. Perhaps it’s the only thing missing in your marketing campaign. So, how do you create your own logo? Is there an easy way to come up with the perfect logo for your business?

The key function of the logo is to tell people what your business is about—what you do and what kind of products or services you offer. The logo communicates this message in an instant. The moment people see your logo, they already get an idea of what you do. Printing services understand this that is why they would always suggest putting your logo in all your marketing materials. But you have to make sure that you only say enough with your logo. If you try to communicate different messages in one material alone, your readers can get confused or worse get the wrong message.

To make your logo effective, here are simple pointers you can follow:

1- Keep your design simple. Any way you want to design your logo, you have to always remember simplicity. With a simple design, it should be easy for you to communicate your message quickly and directly.

2- Make the story short and simple. Basically, your story will about your personality, the products or services you offer, your uniqueness, and the benefits you provide. If you try to create a design that incorporates all these stories, it can be a bit overwhelming. The best thing you can do is get the main idea and incorporate that in your design. Don’t try to complicate your design. Keep things simple and you are sure deliver your story effectively.

3- Resist the temptation to put too many details in the design. Although it’s important that you make your design visually interesting, you don’t have to make the design complicated. Keep the lines and shapes simple and clean. This way you can be sure that people will understand your message right away.

4- If you use an icon, make sure that the name of your business is separated from it. If they are put together, they will be harder to read. Make sure the design separates these two elements to keep your message easy to read.

If you are unfamiliar with the best way to design your logo, you can always ask the help of a graphic designer. He is the expert so he can guide you through the design process effectively. Be sure to do your homework so you can easily find the right designer for your need.

Once your logo is done, you can now use it to brand your business. Be sure to print them in all your marketing materials. Whether it is your business card, postcard, or even website, your logo has to be present in all of them. Look for reliable online printing services so you can be sure that you logo will look impressive and noticeable in your materials.