Like us, you probably get stacks of junk mail and loads of ... every day. Many of these ... ... ... by top writers and sent to vast ... at ... compa
Like us, you probably get stacks of junk mail and loads of email
messages every day. Many of these marketing materials are
written by top writers and sent to vast audiences at great
expense.
Because companies invest heavily in these direct mail marketing
efforts, they are careful to monitor results. Professional
marketers keep the strategies that work and toss the ones that
don't.
Watch your "junk mail" closely and you will get some great ideas on how
to make your next ad, sales letter, or web page a selling
success. Here are popular words and phrases we find over and
over again in top ads. They are used a lot because they work!
Make It Easy
Both consumers and business customers love a product or service
that is easy to get and easy to use.
* It is a breeze to use
* Do-it-yourself
* Simple step-by-step instructions
* Easy to duplicate
* All under one roof
* Call free 24 hours a day
* Everything you need in one easy-to-use bundle
It's Effective
People buy fast when they know your product or service will get
the results they hope for. Use these words and phrases to
demonstrate your effectiveness:
* Our proven, tested formula
* A strategy thousands have counted on
* For five-star results
* Get professional results
* Our experts are standing by for your call
* Highly effective
Add Style and Excitement
Most of us buy, in part, because the product or service will give
us an emotional boost. We feel better, more hopeful, or more
excited after we buy.
* You deserve a pick-me-up
* This lavish display
* Bold new innovation
* Dazzling results
* A touch of the exotic..dazzle..charm
* A spirited look and sporty feel
Your Guarantee
Sales jump when you insure confidence with your guarantee. If
you are selling through the mail, a guarantee is necessary. So
make it sell with all the sizzle and importance you can muster.
* Guaranteed for a lifetime of precision results
* Our money-back, no-risk guarantee
* If you aren't satisfied, we'll buy it back
* We stand behind our service 110%
* Guaranteed lifetime updates
* Our 30-day, 90-day, 1-year warrantee.
* Lifetime Replacement Guarantee
Feel free to adapt these winning words and phrases to fit your ad
or copy. As you listen to the radio, watch TV, surf the Net, or
read the paper, look for more selling phrases that could boost
your ad response.
Find Out How Customers Feel About You
Most of us run our ... by gut feeling more than we like toadmit. We can tell a product or service is popular from thesales figures, but we have to go on ... to tell you WHY itis selling w
Get a Laugh and Make the Sale
When one survey asked women what they liked best about the manof their dreams, most replied "he makes me laugh." We ... think of laughter as one of life's most ... but it is.P
Transform Your Clients into a Powerful Sales Team for Your Product or Service
In the world of business, regardless of the size of your company, there's always room for growth. One of the most effective ways to achieve this is by having more experts promoting your product or service. However, the cost of hiring and training an in-house sales team can be prohibitive, especially for small businesses. Even larger corporations with substantial sales departments can benefit from additional assistance in identifying potential customers and converting them into paying clients.
