Donnell Johnson

Spring Break Advertising Using Aerial Ads

Every spring the beaches of Florida and Texas are the one-week residence of college students who are getting a break from the books. An estimated 2.5 to 3 million will be basking in the sun this year. They will not only spent plenty of money during that week, but they also represent $125-$130 billion dollars in spending power during the year. How that kind of money will be spent is yet to be determined, based on the skill of effective advertising aimed at them.

Yearly, spring marks the one week migration of college students to the beaches of Florida and Texas for their annual break from the books. Would you believe an estimated 2.5 to 3 million will be basking in the sun on the beaches this year. They will not only spent plenty of money during that week, but they also represent $125-$130 billion dollars in spending power during the year. Where that much money goes will be determined by effective advertising aimed at them.

Arial banner or billboard advertising is one of the most effective forms of advertising to these students. Aerial advertising is well known. A company or individual pays an aerial ad company to both make and pull behind a plane a banner containing their message. Some banners are as much as 70 feet in length, and contain information to contact the advertiser such as a phone number or a webpage address. (Billboards are simply highway billboards flown overhead.) The banner is pulled behind the plane over the students on the beach for one to two hours. It is estimated that the banner is visible for about 17 seconds during each pass. How many times could they potentially read your ad during an hour of passes? You can be sure that the simple message will be imprinted in their brains.

During spring break week students are relaxing and mentally open. They have money to spend during this week of vacation. Picture this: millions of students are lying on the beach when suddenly the drone of a plane overheard catches their attention. Behind the plane is a banner or billboard displaying an ad. The company has just made an initial contact with tens of thousands of potential customers.

The types of things advertised include items students would buy back in college. On the other hand, many of the ads are for items they will need immediately, like ads for restaurants or clothing. What an opportunity to tap this market of impulsive buyers.

Many advertisers, considering the economy and unemployment, consider it a time to cut back. Instead, walk through the door of opportunity packed into one week. The spring break students aren’t thinking about the economy or even the future. They just want to have some fun, regardless of the cost. One tourism expert calls them “recession-proof” since they probably aren’t going to cut their expenses for this once-in-a-lifetime opportunity!

Electronic communication makes it even better. One merchant flies his phone number over the students and, almost immediately, they are texting their orders to him. Others use G3 networks to make Internet orders. The minimal cost of the banner ad is quickly paid for and the rest is profits.

Aerial banners are also not necessary time restricted. For example, a restaurant could pay for a banner to be flown over the spring break crowd this year. When it is over, the banner can be stored and used again next year. Some might even want their banner flown during another week or in a different location. The banners are well made and will last a long time.

Many despair that the economy is bad and it will affect us all. But wise businesses will take advantage of the relaxing spring break crowd and make a sizeable profit through aerial advertising.

Article Tags: Spring Break

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