Standing out with Well-Designed Catalog Cover

Often, standing out from the crowd means providing more than good products and providing great bargains; it also means creating stand out marketing materials. Because these materials will be the first thing people will come in contact with, it is crucial that they are designed well. From the design to the message, everything has to be unique and captivating. If you can do this effectively, you are sure to stand out from the competition.

One good material that will help you stand out when designed well is the catalog. Catalogs is easy enough to create if you know how to do it. But as much as the content is important in the materials, the cover plays a more important role. After all, how can you encourage people to read the inside pages when the cover is not enticing enough? How can your catalog stand out from other catalogs if the cover is not eye-popping and interesting to look at? Remember that a great copy and design will only be wasted without a good cover.

So, here are a few tips to help you come up with the perfect cover that will help you stand out and encourage people to open your catalog:

1- Include catchy and big images. The visual appeal of your material will play an important role on its effectiveness. A huge image will always look visually appealing. Make sure that the image is captivating and interesting enough to look at. Also, pick an image that is relevant to your business. Don’t just pick an image base on look. Just because it looks cute on the cover doesn’t mean it is appropriate. Pick the image well and you are well on your way to creating a stand out cover.

2- Make your layout simple. The standard size of a catalog is 8.5 inches by 11 inches. This doesn’t mean though that you squeeze everything on this size. You can always create a bigger layout to give you more room for images and texts. Make sure to keep your layout simple and clean so the images and texts don’t look overcrowded. Put enough white space so the overall design doesn’t look massed together.

3- Consider putting images of your products on the cover. Don’t pass up the chance to show your target audience that you have the products they are looking for. With images printed in front, they can easily decide if you got what they need. You can still be artistic with the cover design, but just make sure to include some of your product on you templates. If you have a lot of products to offer, you can just put your featured product that represents all the other products that you offer.

4- Put your deals in front. One great way to attract attention with your catalog is by placing your special offers on the cover. Put it in front and tell our customers how they can avail of it. Be sure to include the benefits they will get if they avail of the deal.

Catalogs are not different to your other marketing materials. They have to be impressive, captivating, and compelling in order to capture attention. Make sure the cover is well designed and you can be sure to create one impressive material that packs a lot of marketing power.