When advertisers on the Internet think about ways to advertise, they tend to think ezines, banners, text links, opt-in lists, guaranteed visitors, targeted leads, FFA pages, classifieds, etc. Now all these ideas are good and all work with various degrees of success. But what have they forgotten?
In order to be truly successful in advertising, you need to advertise "from both ends". For example, say you want to sell romance books on the Internet. Where are the places you should be advertising? First you should start with the ezines, opt-in lists, guaranteed visitors, targeted leads and even the FFA lists, but where else?
Think. Where else could you run into people who would be interested in these kinds of books? How about sites where people go to find a date? Contact these sites and see how much they charge for advertising. If your budget won't handle their charges, ask them if they will do an exchange with you - you advertise their banner on your site in exchange for their advertising yours. Or offer to give them a cut of any books they sell for you on their site.
Where else could you advertise? Try going to the online book stores and getting your books listed there or exchanging advertising with them.
Where else? Go to horoscope sites and see about advertising there. People who go to read their horoscope might also be interested in reading romance.
Where else? Look for stores on the Internet who sell romance items - candles, candy, wine, aromatherapy, etc.
See what I mean? Don't think in a box. Try to think of all the places people go who might be interested in what product you are selling. There are many, many more options available to you if you stop thinking in a box.
Pamela Geiss is the owner of the successful LotsaPerks Advertising Agency. She publishes a twice a week free newsletter. Visit her today at http://www.lotsaperks.com
