The Advantages of a Strategic Lead Nurturing Email Campaign

To understand long term lead nurturing through emails, we first need to understand lead nurturing. What is lead nurturing? The product or service you sell is probably the one your prospects need the most. But the first thought arising among prospects is that many other sellers are giving them the same thing. They take the time to decide on the seller to rely on. It is in the time gap of that decision; a business’ need to prove the value of their brand and the product they offer.

Lead nurturing is taking new prospects on a personalization tour of your brand and your products, or staying in touch with old prospects to make more sales. Lead nurturing is communicating with each prospect and customer on an individual level. This is the process of directly answering audience questions to lay the foundation for offering solutions that result in long-term healthy customer relationships.

The Importance of Lead Nurturing

• 80% of leads do not convert into sales due to lack of nurturing
• Leads are made 50% more sales-ready through lead nurturing
• Lead nurturing reduce marketing costs by 33%
• 35% of B2B Marketers have established lead nurturing strategies to accelerate sales
• Nurtured leads make 47% larger purchases than non-nurtured leads
• Lead nurturing emails to get 4-10X the response rate compared to standalone emails
• Nurtured leads produce 20% higher opportunities
• Nurtured leads result in 45% increase of lead generation ROI

Email Lead Nurturing Supercharging Sales and Marketing

A segmented email campaign that can structure and deliver relevant content to target prospects is an essential part of a healthy lead nurturing campaign. Some data solutions can provide businesses with a strategic-long-term campaign for lead nurturing.

Lead nurturing emails campaigns have a multitude of benefits for a business, the major benefits that they provide are:

Trust Establishment

Frequent communications with leads provide you with ensured trust and reliability from prospects. This sets the foundation for a good customer relationship. This also provides a value for referrals among leads.

Strong Reputation Formation

Answering a prospect’s questions during every step of the sales process supports you in becoming a recognized and transparent brand in the market. Every B2B & B2C marketers communicate well with their customers.

Customer Insights

Consistent communication with potential buyers helps to understand their behaviors and requirements better. Enhanced insights with customers result in smarter internal and external operations of the business.

Cost-effective Market Construction

This provides you with the baseline of potential buyers when you need to make a sale. By nurturing leads, you need not face the expenses of locating and marketing them. Nurtured leads play the role of pre-located prospects to market to.

Segmented Leads

Lead nurturing assists you in narrowing down your prospect focus. You can provide Specified solutions to specific leads.

Pre-identified Market Requirements

Open communications with the niche market can assist you in learning what the customer wants. This is essential even when there is a demand for a new product or service that you can provide.

Monitored Interaction and Indicators

There are minimal to no chances of lost lead relationships with establishing lead nurturing. Lead nurturing gives consistent re-engagement opportunities with leads.

Product or Service Feedback

When you have a pre-developed and established lead nurturing strategy, it's an easier task to collect product or services feedback from customers. You can send out surveys during or after the purchase.

Product or Service Up-selling

When you know your customers' interests, it is easier to enable recommendations of products or services that your potential buyers or buyers may want.

Final Thoughts

With a lead nurturing strategy, it is more likely that your sales and marketing team can see better results. Lead nurturing can be your most important strategy to meet sales in 2020. This can help convert inbound traffic into real sales.

Lead nurturing can guide potential buyers through the sales process while developing strong relationships at the same time. Emails are a cost-effective way to make strategy and lead nurturing campaigns in your marketing and sales cycle.

Email is still the most preferred business communication tool, which enables segmented and systemized email processes in nurturing leads.