The First Words Out Of Your Mouth

The First Words Out of Your Mouth.
By Jenean Matthews
Copyright 2001

Advertising is such an important part of a business.
If you don't get the word out about what you're offering
you won't make money. There's plenty of opportunity
to advertise on and offline line. When you meet someone
in person you have the opportunity to speak with him or
her verbally. The first words out of you mouth are very
important. When you advertise the words in your ad are
similar to the first words out your mouth. Make them
important.

How many ads have you seen in your lifetime? Some were
very effective and may have even caused you to get more
information or make a purchase. I guarantee you those types
of ads aren't thrown together in a matter of seconds and put
out there for the world to see.

It's important to spend time writing effective ads. You want
the readers to visit your site to get more information and
eventually make a purchase. Next time you read an ezine
or see advertisements don't by-pass reading the ads. You
may think that you're not interested in other opportunities
so you will skip the classified ads, but you're missing out
on a learning experience. Read the ads and note how they
make you feel. Are they good, effective ads? Why?
Are they lousy ads? Why?

What makes a good, effective ad? If you can answer this
question, you've just increased the visits to you site. When
using classified ads you have a limited time to get someone
to view your site. That's the primary purpose.

Don't make obvious mistakes when writing your ad.

@ Don't try to sell you offer in your ad. Think about this,
would you walk up to a stranger and ask them to give you $20.
The purpose of the ad is to get the click.

@ Don't use unrealistic hype. Can you really believe you're
going to make $1,000,000 next week?
(If you do I have some land in Florida for you.;-))

@ Don't be so vague. Some ads don't give you a clue of what
the offer is about. Your asking someone to spend valuable
time viewing your site at least give him or her a preview.

Listed below are ten things to consider and ask yourself
when writing a good, effective ad, or reading ads for a
learning experience. I've used some of the ads from
previous issues of my ezine,
The Primary Spot (theprimaryspot-subscribe@topica.com),
as a demonstration.

1. IS IT BELIEVABLE?
Can you really get guaranteed visitors, do you need them,
and do you at least want to find out more details?

GUARANTEED VISITORS TO YOU WEB SITE! IT'S FREE!
Each visitor will view your site for
at least 30 seconds. That's enough time
to create an interest, bookmark your site or
open it up in another window to review
at a later time. Get your site seen!
http://www.iloveclicks.com/signup.asp?referrer=1692

2. WHAT ARE THE HIGHLIGHTS OF THE OFFER?
Before you accept a new job one of the first things you
want to know is what are the benefits. Are training and
support good benefits?

The M.O.M. Team...Mothers ON A Mission
DEDICATED to training, and supporting those who wish
to own and operate their own HOME-BASED business
while doing the things that matter to them the most. Free
website and training. For free information, please
visit our website.
http://lauriewhelan.themomteam.com

3. WHAT IS IT?
There's no guessing here.

Educational Software - Guaranteed
To Improve Grades and Reduce Homework Time.
http://magiclearning.com/home/JM2633

4. IS IT FREE OR LOW COST? THEN MENTION IT!
The purpose of the ad is to get the click but if the offer is
free or low-cost that may be enough information to tip the scale.

Yours FREE! - A Massive Collection of Viral Marketing Tools
To Build Your Business, Get Massive Traffic, Lead Generation
Tools, Autoresponders and more!
Go to: http://www.referralware.com/home.jsp/4157856

5. DOES IT CREATE CURIOUSITY?
What is benefactoring? A new wave in network marketing
that will increase downlines, hmmm?

- BENEFACTORING IS THE NEW WAVE IN NETWORK MARKETING -
Our company has just endorsed the "benefactor" practice
and because of this our members' downlines are exploding!
Hate sponsoring and building downlines? Our Benefactors
Can help. Send for more info at: airx@getresponse.com

6. WHO NEEDS IT?
The whole world doesn't need your product. Find your niche
and market to them. You'll be more effective.

JUST DUCKY BABIES http://www.justduckybabies.com
- Pampering Mom & Baby! Maternity, Nursing, Babies & Tots.
Perfect Baby Shower and New Mom Gifts. Stop By & Take
10% OFF Your Order: Coupon Code: zbzzi6zrb
~ Enter Our Monthly Contest ~ FAST Priority Shipping!
http://www.justduckybabies.com

7. IS IT EFFECTIVE?
Does the thought of advertising your URL offline interest you?

Are you on the Road To Success?
Make sitting in traffic pay off!
Get your website exposed to hundreds everyday.
Put your web address on your vehicle.
http://www.webdecal.com/at.cgi/123584

8. IS IT RELIABLE?
Can the reader of the ad rely on the information given?

Over 20 Million People Get Government Money Every Year:
1,000,000 entrepreneurs get money to start or expand a business
4,000,000 people get money to invest in real estate
6,000,000 people get money to go to college
10,000,000 people get free help and training for a better job
Did you get your fair share yet?
http://www.leskobooks.com/cgibin/cybercart.cgi/lesko:3-356:index.html

9. DOES IT MOTIVATE?
Do you want to take action after reading the ad?

PAYING TOO MUCH FOR YOU INTERNET CONNECTION?
You are if you are paying more than $12.95 a month for
unlimited internet connection! That's Right - $12.95 a month!
US and Canada Access
http://ld.net/isp/?jenean

10. IS IT INFORMATIVE?
Will you gain information you can use? Is it easy to get to
the information?

FREE Intensive Training -- learn the secrets of
building a $100,000 income with your home-based
busiuness in this 30-day intensive email-based training.
It's regarded as the best training in the world on
home-based business and has been independently
translated into 7 different languages. A $199 value.
Yours FREE.
http://www.theduplicator.com/exposure/

Of course a short, attention-grabbing ad can't incorporate
all of these points but these are certainly things to think about
when you write your next good, effective ad or view others.

==================================

The First Words Out Of Your Mouth Copyright 2000
Jenean Matthews is a businesswoman who believes
in encouraging and helping others to accomplish their
dreams. She believes people can overcome obstacles, rise
to any occasion, and accomplish their entire dream with enough
faith. She can be found accomplishing her dream at
http://www.1stshoppingavenue.com or subscribe to the newsletter
for chances to win free gifts salespaper-subscribe@topica.com