Gareth Parkin

The Many Uses of Promotional Pens

Promotional pens are the undisputed most used promotional item and what's more they don't cost the earth and can spread your message wide and far.

Promotional pens are, without a doubt, maybe the most often used promotional item.  This claim to fame is honestly earned because they are so extremely versatile and they come in so many options.  The list below has been created to show the versatility of the promotional pen. It is not an all inclusive list of options, so if you don’t see what you are looking for on the list, dream it up yourself.

1. School and Community Carnivals and Festivals – Promotional pens are pretty common in the fishing booth at school and community events and they are perfect for this use because they can be bought buy the hundreds for almost cents a piece.  The expectation for quality is low at this type of event because it is usually being put on to raise money for the school or community.

2. Trade Show or Conference Booth or Table – There is hardly anyone who has attended a conference or trade show that did not go around the exhibit hall and collect pens.  In these circumstances, the vendor or exhibitor is using the promotional pens to lure people into their booth so they can talk to them about a product or service they sell or offer. 

The pens the giveaway are a higher quality than the ones given away for a benefit or fund raiser.  These pens will have the company name and logo printed on the promotional pens so they are able to have their name out there when people need to order something.

3. Business Customer Service – Many businesses such as banks, restaurants, hospitals etc. have a cup or holder of promotional pens sitting on the counter where customers pay their bills.  The pens are meant to be taken by the customers as a way to promote the business in the community.

4. Thank You for Your Business – Many times, after you have signed an agreement to buy insurance form an agent, or a new car form a dealer, etc. the person working with you will offer you a promotional pen as a show of gratitude.  The pen will have the company’s name and info on it so it will be marketing their services long after the ink has dried.

5. Thank You for Loyalty - Promotional Pens are often used as gifts for valued customers.  Many times promotional pens used as gifts do not have the name and log of the company because they have being given to someone who needs no introduction.  They have been loyal enough to receive a loyalty gift.  If there is any identifying information on the promotional pen, it will be subtly done and in subtle lettering and color.

6. US Mail Marketing – Have you ever received a letter in the mail from a company and it had a promotional pen inside? This is a good way to send a little something to people who do business with them through mail order.  Promotional pens can be light and durable and fit nicely into an envelope for mailing to customers.  

As you can see, promotional pens serve a variety of purposes and are one of the most versatile and functional promotional items you can buy.

Article Tags: Promotional Pens

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