The Most Useful Way to Utilize Traffic Exchanges

If you advertise through click-exchange traffic programs or GPTR
programs, then you should have an idea of what a timed visit is.
Basically, people have to view your page for a certain amount of
seconds before they can get credit and move on. And that certain
amount of seconds is all the time you have to catch their
interest. Lets average it out at 20 seconds that your visitor has
to view your site before they can move on so you need to catch
them by creating a what is known as a...

Lead Page

A lead page is a very brief, straight to the point webpage that
is intended to capture the name and email of your visitors so you
can respond and followup with information about your business,
product, affiliate program, etc. The webpage should consist of
three different sections:

Catchy Title

The title should clearly state the whole purpose of your webpage
in a few short words. Your title needs to speak out to your
visitors and tell them why they should put their details in the
form. The title should also lead smoothly into the next part of
the webpage which is:

Brief Details

Whatever it is you are promoting or selling, state its benefits
in a short paragraph under the title. Maybe you can also include
a free gift if they decide to request further information. Your
details are your last chance, if they're not satisfied at this
point, you've lost them. If they do decide to submit their
details, that leads us to the last part of a lead page, a signup
form...

Signup Form

After you create your title, and list some brief but beneficial
details, you need to create a form for your potential customer to
subscribe to. When they input their details, you should have an
autoresponder setup to reply to them discussing your business or
product in further detail and including the url to your main
webpage so they can visit it. This way you are bringing all of
your lead page visitors (who already have an idea of what your
product offers) to your main webpage where they can explore it
furthermore.

Now heres the scenario: You only had around twenty seconds in the
advertisement to introduce your business and concept, but once
you've gotten contact details, you have plenty more time to
strategize a plan that covers your business' benefits and
opportunities.

Also, you shouldn't put any header or any sort of graphic on your
lead page. You need to have it load within a few seconds and all
a bunch of pictures will do is slow the load time.

Remember, you may only have a few seconds. This doesn't just go
for timed visits, many people surf the internet hastily and may
never consider your offer straight from your sales site because
they don't know you or your product. If they catch some interest
in your lead page and input their contact information, you have
just the chance to introduce yourself and your business and
product.
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Eric McArdle is the publisher of the TrafficaZine Online
Marketing Newsletter which is a publication intended to provide
the marketing or web designing entrepreneur with high quality
tools and resources that they can effectively apply to their
business.http://www.trafficazine.com
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