I could hardly believe my eyes. I was sat in the audience at Mal Emery’s $3,000 a head Ultimate Marketing Boot camp in Melbourne, Australia when Mal decided to auction a Mars Bar. The week before I had seen him do the same thing in my hometown of Perth and raise seven thousand dollars in a matter of a few minutes. Mal of www.malemery.com is known as the Australian mail order millionaire.
They were just ordinary Mars bars. What made them special were the extra bonus gifts that Mal included with them.
You see each speaker at the boot camp, myself included, threw in some of our products and services I donated a thousand dollars towards copywriting along with a copy of my new manual ‘How to Start an Internet Newsletter & use it to Grow Your Business – Virtually Overnight!’ Others gave software, conference tickets, telemarketing services and advertising consultations.
Each speaker in turn donated some of his or her valuable products and services.
All of a sudden everyone in the room saw the Mars Bars in a whole new light…
And in less than ten minutes combined Mal raised $27,000 by selling just three ordinary Mars Bars!
It was one of the greatest marketing lessons I have ever seen in my life. You see if you make your bonuses your product, you can sell more in ten minutes than most people do in a month.
Stop and think of your products and services… What awesome bonuses can you offer that will make your offers virtually impossible-to-resist?
Try it. If it can sell Mars Bars for $27,000 just think what it can do for your products and services…
PS The best thing about seeing Mal raise $27,000 for three ordinary Mars Bars was seeing him donate 100% of it to help kids with cancer!
Chris Bloor the ‘Crocodile Hunter’ of Ezine Marketing invites you to receive 12 Months worth of his Internet newsletter ‘Better Marketing Advantage’ http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html ___________________________________________________________
Chris Bloor the ‘Crocodile Hunter’ of Ezine Marketing invites you to receive 12 Months worth of his Internet newsletter ‘Better Marketing Advantage’ http://www.qualitybusinessinstitute.com/bettermarketingadvantage.html
