To really get the most from your exhibition displays you
need to have the right tools in your booth or stand. One of the most versatile
and effective is the banner bug, one of a new family of retractable banner
stands.
Exhibiting at exhibitions and trade shows is one of the most powerful and cost-effective marketing methods you can use to get your goods and services in front of your customers. But to get the most out of your displays, you need to have the right strategy and the right tools. The problem is that exhibitions are busy environments with a host of stands and advertising media vying for your prospect's attention. To be the one that gets your prospect's attention, and so his business, you need to stand out from the crowd. Standing out from the crowd means getting your message clearly and vividly in front of your potential buyers. You have a lot of options for presentation materials but one of the most useful tools for this purpose is the banner bug, one of a new family of retractable banner stands. The banner bug is an instant presentation device. It's a lightweight roll-up banner stand for trade show displays, exhibition display stands, conferences and all kinds of promotional displays. It consists of a weighted base containing your rolled up advertising or promotional graphic. Just pull the graphic up and out and it's held up independently by a support at the back. You then have a freestanding promotional banner. And when you've finished, your banner bug rolls up in seconds.The banner bug is designed for perfect portability and will easily go wherever you need to go - exhibitions, conventions, trade shows, and advertising and media launches. The banner bug is the ideal companion for all your marketing and promotional needs.The advantages of the banner bug are many. For one thing, you can put up your message or promotional information in an instant, wherever you are. Banner bugs are self contained and don't need places to hang or hook them up. You just pull it out from its weighted floor base and up it comes on its spring coiled mechanism. Using banner bugs allows you to be creative in your displays. Retractable banners such as the banner bug stands offer another dimension to your exhibition booth. You have infinite options. You can create graphic back walls by lining up several stands or form a semicircle thus creating a panoramic tableau.Banner bugs are available as a single or double-sided displays. Banner bugs come in a range of sizes with widths from around 22-58 inches and heights from 7-10 foot. They're usually made of aluminium and weight in at under 9 pounds. They feature interchangeable graphic panels which permits you to have multiple panels for the stand and so you can change your message for a more targeted audience. The graphics are very hardy and wipe down easily.You can also opt for the brochure bug pull up brochure stand. This is just like a banner stand, but features pockets to hold brochures. It's ideal for trade shows and exhibitions where you need to distribute your brochures, spec sheets, catalogues and other literature.Whenever you need a versatile and effective tool to present your marketing message, think of the banner bug. It allows your promotional message to reach your target market wherever you are, and it does it with style and convenience.
Mark Reiss is the owner and founder of Displays Direct, a
leading supplier of Exhibition Displays, Banner Stands, Brochure Stands,
Display Banners, Exhibition Stands, and Banner Bugs.
