Tips for Success with Google Adwords

Adwords typically appear to the right of the unpaid listings, and come in small text ads.  The placement of the ad is determined by the keywords that the advertisers bid on.  Google uses detailed calculations and ad popularity in order to determine the placement, which is a different approach than most other search engines.  Therefore, when an ad is frequently clicked on, it can earn a better position than one that’s received a higher bid.  Relevancy is important to Google, so be sure to create ads that will be of high interest to others.

There are several other advantages to advertising with Adwords.  The ad will be displayed right away, so you don’t have to wait for sites to appear in regular listings.  Another advantage is that the ads can be extremely targeted.  So, it can be made possible to only pay for clicks from those who have a genuine interest.  Also, with Adwords you can run a number of ad campaigns at the same time.  This allows you to test the results and be able to improve the quality of the ads on the fly.  Adwords also lets you track the number of sales generated by a specific ad, which is called the conversation rate.  This is a precise way to advance your marketing efforts.

Here are the specifics of the ad:  4 lines to include:  a title with less than 25 characters, two lines for the description (up to 35 characters each) and a line for your URL, which is also allowed 35 characters.  The title is the key element in attracting attention.  Be sure to have it include the keyword that you’re targeting as well as eye-catching as possible to avoid getting lost in the competition.  Sometimes your attention-getting title will get more clicks than other, less interesting ads, which are higher up on the page.  Some will recommend putting the title in all caps as well as to include a price if possible. 

You want your description to include the major selling point of your product, as well as the right amount of information to deter customers who are unqualified.  Be clear in what you’re selling and what people can expect.  You should also include what makes your product or service different from the competition.

The URL should bring customers to the most relevant page in your site for what interests them.  Be sure to keep the link updated regularly and functioning properly.

To get started, you’ll want to create the greatest possible list of keywords.  You don’t want to bid on the same keywords everyone else is bidding on; otherwise your clicks will end up being quite expensive.  Use wordtracker.com or any of the keyword search tools available to help you find out the keywords that have a high number of searches, but are low in competition.  By bidding on the right number of low-cost keywords, you will do just as good, if not better, than an expensive bid on a popular keyword.  You might consider making a limit on your budget, which will allow you to control the amount of your monthly expenditure.  Another technique is to avoid clicks from people who are searching for a related product that you don’t offer.  This can be done by specifying specific words that you don’t want included.

Overall, that is the basic concept.  There are several resources available on the Internet that can offer more in-depth details.  Now that you’re familiar with the basics, you can begin to explore such a valuable marketing tool.