Top tips to buying promotional USB sticks

USB sticks are currently the hottest promotional product around. Fun, practical and versatile, they are extremely popular with anyone who uses a computer. There is a wide range to choose from, in varying price brackets, with new products being introduced all the time.

Anyone considering buying promotional USB sticks should take the following factors into account. First establish the approximate budget, and allow for leadtimes when planning the timing of the promotion. These will vary according to product and the type of branding required.

Determine the core marketing objective. Prices for promotional USB sticks vary considerably according to memory capacity, design and finish, so the choice depends on whether they are intended as giveaways in large numbers or as corporate gifts to a select few.

Remember that a quality brand requires quality merchandise so anything less may risk devaluing the brand. Promotional USB sticks should therefore match the brand’s current image in the marketplace.

Be creative, innovative and keep up with the latest trends. An emerging trend is for multi-functional USB sticks that not only store data but also incorporate other functions, such as a pen, LED torch, keyring or mouse.

Choose a supplier who can deliver a high quality service as this can make or break a campaign. Ideally the supplier should have detailed knowledge of the USB market, relevant experience and a good reputation.  

The increasing popularity of promotional USB sticks, together with their combination of practicality and longevity, makes them perfect for marketing any brand – reflecting a company’s commitment to innovation.