Using Promotional Gifts in Conjunction with an Ad Campaign

Feb 29
09:49

2008

Gareth Parkin

Gareth Parkin

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Promotional gifts are the perfect partner for any advertising or marketing campaign.

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Promotional gifts might have been designed to go hand in hand with advertising campaigns and there are great reasons why this combined approach are a sure success for your business. Here are ten reasons why business gifts encourage people to try your product. Launching a new business? Use a two part promotional gift to bring people to your grand opening. Send out part of the gift in a targeted mailing with an invitation to pick up the rest of the gift at your grand opening.

  • Use promotional gifts to build your company's image. Lend your company name (and some financing help) to public service promotions that you support. When you involve your company in public awareness advertising campaigns,Using Promotional Gifts in Conjunction with an Ad Campaign Articles you garner the best publicity available. Donate items branded with your company's name to campaigns to educate the public about causes that are important, and you'll be putting your company in an excellent light.
  • Useful promotional gifts keep your name in front of your customers. By sending out gifts that will be used every day, you make sure that your brand name is right there in front of your customers' eyes and on their minds when they're ready to buy.
  • The clever use of promotional gifts can create a buzz about your product. Be cute and clever, or work with a creative consultant who is both. A professional in the promotional items fields can suggest ways that promotional gifts can get your company noticed.
  • The gift adds longevity to your advertising campaign. Imprint your message on a mouse pad, a set of coasters or a key chain, and your campaign slogan will be remembered long after the adverts have stopped airing.
  • Customers who get free promotional gifts are more likely to buy and return to buy again.
  • Promotional gifts extend your advertising campaign's legs. When you use promotional gifts imprinted with your ad slogan or your company's logo, you increase the number of people who see it by the number of times that the recipient uses your gift.
  • Keying the promotional gifts you choose to your advertising campaigns makes sense. If you're looking for creative ways to use promotional items in your advertising campaigns, visit Ideasbynet.com and talk to one of their skilled professionals for ideas.