Using The Right Colors For Your Promotional Item

You can get your business some attention with promotional items. You need a memorable logo for brand recognition to take place. If you have something that is unusual and clear, it will help people to remember it. You also need to consider the colors that you use with your logo and promotional products.

If you have been in business a while and have been using promotional products to advertise your business, then the color of your promotional products may not be as important, and you may wish to branch out to colors that will make your items stand out and be noticed.

For a new business you should have colors that you use for everything. If you have already started using business cards and company letterhead then you ought to stay with those colors when choosing the design for your promotional products. You need for people to think of your company when they see those particular colors together. You can mix it up later, but for now you want as much similarity as possible.

There will become an association then, not only with the logo and business name but with the colors as well.  Hopefully, you have chosen to use three colors in your primary advertising, but if you have only chosen two primary colors then these are the ones that you should place your first promotional orders with.  You can switch the background color and the logo color up if you want, but remember the goal is to remind people about your business, so you want to keep things as consistent as possible, especially in the initial phases of promoting your business.

The nice thing about using promotional products is that there are just so many to choose from. While you are sticking to the same colors you can get creative with different type products. If figuring out which items to use is overwhelming you can lean on the customer service staff at the promotional product company. They are knowledgeable and will help you through the whole process. They will match your colors and get you started with the most effective products for your company.