Vehicles Wraps are Your Travelling Sign

Vehicle wraps can be an effective way to advertise your business. Here are 4 frequently asked questions about them:

#1) What size are vehicle wraps??
You can get full or partial vehicle wraps. Obviously the former are the most effective.  However they are likewise more expensive. You might want to test both and see which works the best in your specific situation.

#2) What kind of material is used?
These wraps use vinyl material. The design is first created on the computer, and at this point it is printed out and put on the vehicle. It is NOT painted on, even though it looks like it due to the tight wrapping. The vinyl material is able to be easily taken off if and when you want removal.

#3) Why would a business use this form of advertising?
There are 2 main reasons-visibility and adaptability.
•    Visibility
To put it simply, it is hard to ignore a vehicle with a billboard on it. A car with advertisements on it definitely stands out.  People’s eyes will naturally be drawn to that vehicle.
•    Adaptability
These wraps use modern technology. This means they can print pictures onto wraps with almost an endless quantity of color combinations and high resolution designs. Because of modern technology, this basically means that any picture, image or color combination can be used. It is simply designed on the computer beforehand and then transferred to the vinyl printing jets

#4) How do you use them effectively?
That is the hard part. It does little good to have a sign with your company name and nothing else.  You also want to give people a reason to contact you. The best way to do this is to provide a phone number and website, as well as your USP (unique selling proposition). This will tell people at a glance who you are, what you do and why they should do business with you.  Just make sure you send them to a separate location so you can track response and see if it is in-fact effective. This way you can measure the effectiveness of your sign, and test different signs to see what pulls in the best response. There is no reason to stick with a sign that is not doing the job.

Vehicle wraps can be used effectively. It has been verified that these marketing signs work better than billboards.  Some companies have actually shown an increase in business from them. You should strongly consider using them on your vehicle(s) to promote your company.