Web videos are a ‘virtual handshake’ that start the trustbuilding process
Are you a plumber, landscaper, lawyer, dermatologist, financial adviser, designer…or anything else for that matter? If I need you, you can bet that I’ll go looking for you in one place, and it’s not...
The benefits of Seach Engine Optimization (SEO)
are well known. If your company is on the first page of a Google search you’re
way more likely to get traffic to your site, and you at least have the opportunity to turn visitors into
customers. But don’t waste time and money on SEO if your homepage isn’t up to
If your website looks like a screen grab from a
1980s computer game, visitors will be gone quicker than Usain Bolt when he’s
actually in a hurry. If your homepage is boring, so is your business….if it’s
desperately unsexy, so is your business. You only have a few seconds to prove
you are worthy of someone’s time, so what should you do?
One of the best ways to make your site ‘fizz’ is
by having a brilliant web video that does the first sales pitch for you. A web
video is a virtual handshake that enables you to welcome visitors, to reassure
them that they have come to the right place, to establish trust and to show
that you care about your image. This active outreach to visitors is a huge step
towards winning their business.
It is important that you invite people to watch your video, not force them. It can be irritating and intrusive when videos play
automatically so I recommend placing the video prominently on the page with an
obvious ‘play’ button. Make sure that the player screen is large enough to view
easily (your developer can also program it to enlarge when playing) and ensure
that the resolution is optimised for web so the picture is sharp.
You can of course make your own videos, but if you
can allocate some budget my advice would be to work with a good video
production company. Everything can be customized to your budget, and they will ensure
that the production looks professional and slick. If you do it on the cheap, it
will appear cheap and will have a
negative impact. A professional video is a fantastic sales tool which can be
widely distributed on video sharing sites like YouTube and Vimeo to provide
even greater exposure for your business.
It can also be modified to create a marketing video, a corporate video
or a TV commercial.
The message you must give visitors to your site is
that you care about you image, you care about your work and you care about
winning their business. A well crafted web video can achieve this better than
any other medium.
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