Neil Felix

What is a Creative Director?

Understanding the job function of a Creative Director. And what role he would play in enhancing your product name.

Most regular people do not understand the function and role of a Creative Director. The designation Director, Art Director, Director of Photography and Creative Director all sound the same to the layman.

But in fact the Creative Directors role is far more crucial then just sitting on a special chair shouting “action” and “cut”.

He is the soul person who is responsible for developing the concept and idea of the entire video to fit the branding of the company or company’s products. He also shapes and moulds the whole video to specifically have an impact on the target audience or market.

He is half artistically driven and half a marketing executive.

Companies and business owners looking into expanding their advertising reach into the visual media should seriously consider hiring a Creative Director to work on high impact videos for their target market.

Some production houses only have visual Directors and you can only find good Creative Directors in big Advertising Agencies like BBDO and J Walter Thompson. That’s because they understand the importance of branding. Unlike hard selling, Product branding last longer and places the product in a pedestal like position among it’s competitors, which helps the product to out sell with little effort in advertising.

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