The first paragraph of this article serves as a captivating summary that introduces the reader to the core concept of advertising. It emphasizes the importance of understanding advertising, as it can significantly alter one's perspective on online marketing strategies. The article further explores the concept of "Salesmanship-in-Print" and its impact on business operations.
So, what exactly is advertising? In its simplest form, it can be defined as "Salesmanship-in-Print". This phrase might seem trivial at first, but its implications are profound and can revolutionize your online business approach.
You might be wondering, what does "Salesmanship-in-Print" mean? More importantly, how can this concept be utilized to benefit your business? Can these three simple words truly make a significant difference in your business operations and sales performance? The answer is a resounding YES.
Why is "Salesmanship-in-Print" so impactful? Because every page on the Internet is essentially composed of printed words. While graphics and animations play a role, they do not communicate with people as effectively as words do. Therefore, the most crucial aspect of your online presence is your written content. Words are the medium through which you convey your message to the person on the other side of the screen. They are your voice on the Internet.
In traditional offline selling, a salesperson communicates with each customer individually, providing them with all the necessary information about your product to persuade them to make a purchase. They anticipate the customer's desires, questions, and attitudes, and strive to overcome any buying resistance to secure the sale.
In the digital realm, you don't have a salesperson interacting with your customers face-to-face. Instead, your salesperson is your written content. This is why the phrase "salesmanship-in-print" is so apt - it encapsulates the essence of what advertising truly is.
Every page you have on the Internet should function like a salesperson, speaking to your customers as if you were sitting across the table from them. This highlights the importance of the phrase "Salesmanship-in-Print" and the role of effective writing on the Internet.
Every single word should serve its purpose and become your best salesperson. But how can you achieve this? The key is to communicate with your customer as if you were having a face-to-face conversation. Write as you would speak, saying the same things you would say to your customer in the real world. To know what to say, put yourself in your customer's shoes.
Imagine you are the one viewing your offer or reading your sales message. Consider the questions you would want answered before spending your hard-earned money, and provide those answers. Remember, your customer is likely feeling the same way you do before making a purchase. Therefore, when you write, speak as if you were having a face-to-face conversation. You'll be amazed at the difference it can make to your sales.
For further reading, check out this article on Forbes about the evolution of advertising, and this piece on Entrepreneur about the importance of understanding your customer.
